Digital Marketing Specialist

Techo-Bloc - Saint-Hubert, QC (il y a 30+ jours)

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Company Description

If you live and breathe digital marketing, you’re the perfect fit for this job.

Techo-Bloc is seeking a seasoned, motivated, results oriented Digital Marketing Specialist to develop, implement, track and optimize a comprehensive strategy across all digital media channels. As our Digital Marketing Specialist, you will be responsible for the execution and management of all things related to digital marketing – particularly Search Engine Marketing, Social Media Marketing & Email Marketing. You will manage and optimize inbound and outbound online campaigns, brand awareness, as well as lead generation efforts. Continuous analysis and optimization is required to increase conversion rates, ROI, and improve brand awareness and community engagement.

Job Description

As Digital Marketing Specialist, you will: Audit, Strategize, Plan, Coordinate, Execute, Track and Optimize Techo-Bloc’s digital footprint in collaboration with the digital director and other members of the digital team.

Plan and execute strategies to drive online traffic to our websites and other digital corporate assets;
Develop, plan and execute all web, SEO/SEM, remarketing, email and social media campaigns;
Recommend budget adjustments for digital media mix for campaigns on AdWords, Bing and Social Media advertising platforms;
Evaluate market conditions and benchmark against competitor data;
Measure and report performance of all digital marketing campaigns, assess against goals (ROI and KPIs) and optimize future initiatives based on these insights;
Utilize strong analytical ability to evaluate and optimize end-to-end customer experience across multiple channels and digital customer touch points;
Track conversion rates and work with the design and programming team to make improvements to UX, UI, design and content;
Interact with other team members face-to-face, over the phone or email to maintain positive relationships and clear communications;
Stay up-to-date and experiment with new online & industry trends.

Qualifications

Education/ Work Experience/ Language

University or College Degree in management, Marketing, or a related field;
3+ years of digital marketing experience;
Bilingual, both spoken and written (English and French).

What you need to know

SEO (extensive knowledge): Keyword Research, Competition audits, content creation/optimization/distribution, Link building strategies and Tactical implementation;
Solid knowledge of website analytics tools (e.g., Google Analytics) – certification preferred;
Well versed in setting up and optimizing Google AdWords PPC campaigns and managing multiple accounts and campaigns at one time, with Display ads and remarketing features;
Email Marketing: Experience with email marketing systems, creating mobile friendly email marketing campaigns, funnels, and dashboards, setting up and managing email marketing automations/campaigns;
Experience in managing social media ads, audiences, remarketing, and insights on: Facebook, LinkedIn, Instagram, Houzz, Twitter, Pinterest, etc.;
Experience with landing page software like Unbounce to manage content and UX for our websites and landing pages;
Experience in Mobile Advertising;

But most of all, we want you if you have:
Excellent interpersonal skills;
The drive to build something incredible and take things to a new level;
A strategic and analytical mindset with a practical approach
Ability to work both independently or as part of a team;
Can succeed in a fast-paced environment while under pressure;
High level of attention to detail and ability to handle, prioritize multiple accounts and multi-task.

Additional Information

Your contribution is very precious to us, just like the stones we produce. Techo-Bloc foster a culture of innovation where each individual brings a special touch to his field of expertise. The company is growing, your ideas and your talents are required to contribute to the development of the prestigious brand image that Techo-Bloc has developed over the years.

You will have the opportunity to:
live at the center of a creative movement that cares a lot about your opinion;
develop your skills and grow;
have a dynamic job and an evolving career path;
have an interesting remuneration and several benefits as well as a bonus program.

The use of the masculine gender has been adopted to facilitate reading and has no discriminatory intent.
We thank all applicants for their interest; however, only those under consideration will be contacted.