At Kellogg, we eat what we like and do what we love. In the role of Shopper Marketing Specialist, you will be supporting the team in coordination, development, and implementation of tactics along the path to purchase. You will work closely on shopper marketing programs, budget tracking, creative development, and so much more. You will create strong business relationships with key internal stakeholders, external agencies, and vendors.
At Kellogg Canada, we love our people and they love our culture and the opportunities that come with being a part of Kellogg. Our Kellogg K-Values are at the core of who we are, what we believe, and what brings us together as one united Kellogg team. Come explore the endless opportunities in an environment where we support you and your professional success. As we grow together, we win together. Our success has always been driven by the skills and ideas of our talented and diverse team members. We value work/life balance, diversity & inclusion, and of course, great food! What’s not to love? Now is the time to achieve more and to take your career further with Kellogg. Come join us at Kellogg Canada!
HERE’S A TASTE OF WHAT YOU’LL BE DOING
Program & Project Management – You will support the Shopper Marketing team with project management for coupon programs, at-shelf media, and product sampling. You will assist with executing the National Shopper Marketing Program Calendar, tracking and maintaining the budget for the programs, and assisting with compiling and sharing post-analysis results. You will work closely with vendor partners and agency partners to complete projects on-brand, on-time, and on-budget. Deliver success through your enthusiasm, confidence and ability to connect with Sales and Marketing teams.
Creative Development – We will need you to be creative and to develop and take charge of coordinating marketing materials such as flyer ads, coupon designs, sampling collateral (posters, recipe booklets), social and digital tactics as well as internal and external selling presentations.
Omni-commerce Marketing – execution and activation will depend on impacting shopper behavior across key trade channels
Metric Tracking - You will measure and track success metrics for key shopper marketing programs and initiatives.
Key Stakeholder Relationships – People are at the heart of what we do. You will manage communication and alignment for shopper marketing activities with stakeholders such as, brand marketing, sales strategy, account management teams, category management, shopper insights, and agency partners.
YOUR RECIPE FOR SUCCESS
University Degree with an emphasis in Business Administration, Marketing, or related field
Experience in marketing related position, such as account management, shopper marketing, and/or trade marketing
Proven project management skills with a bias for action
Strong analytical skills & business acumen (ability to interpret data, draw conclusions and recommend actionable insights)
Demonstrated experience with fiscal responsibilities and budget management capabilities
Exceptional interpersonal skills in order to effectively source information, obtain approvals, build relationships, and provide sufficient influence to achieve success
High proficiency in Excel, Word and PowerPoint
Excellent written and oral communication and presentation skills
Desire and ability to work in a fast-paced, high pressure environment with rapidly changing priorities, with strong attention to detail and follow through
Prior Shopper Marketing experience
Thorough understanding of customer strategy and tactics
Experience in the CPG industry
Knowledge of retail customer base, retail buying dynamics and shopper behavior metrics
Understanding of consumer/shopper based analytical systems and tools, such as Nielsen and Shopper Segmentation
It’s best to apply today, because job postings can be taken down and we wouldn’t want you to miss this opportunity. To learn more about what’s next, click the link below:
THE FINER PRINT
This position is a 12 Month Contract.
At Kellogg Canada we take great pride in our comprehensive total rewards program. This program is an important way of recognizing the value and contribution of our employees.
Kellogg Company is an Equal Opportunity Employer who strives to provide an inclusive work environment that involves everyone and embraces the diverse talent of its people. Accommodation is available upon request for applicants.
GROW With Us.
Job Function Sales and Category Management
Primary Location CA-Ontario-Mississauga
Job Type Professional
Closing Date Apr 30, 2020, 10:59:00 PM
Relocation Assistance No