SEO & Digital Marketing Specialist

LITA Group of Companies - Calgary, AB (il y a 30+ jours)

Postuler dès maintenant

LITA Group of Companies™ encompasses a portfolio of businesses in Medicine, Medical Aesthetics, Pharmacy, Commercial Real Estate, Business Development and Investment Fund Management. We operate with the belief that success is a result of doing the right thing with the right people for the right reasons. Our mission is to help our consumers, patients and partners to achieve their very best lives by realizing the importance of wellness and self-care, scalability and security. We believe in coauthoring individualized strategies and tactical plans for every client that we partner with.

AREAS OF RESPONSIBILITY

Develop optimization strategies that increase the company's search engine results rankings for all LITA brands
Research and identify powerful SEO keywords to use throughout the company's website and marketing materials
Analyze competitors and find new off-site and on-site opportunities to sustain organic growth across all LITA brands
Monitor daily performance metrics to understand SEO strategy performance
Manage LITA’s digital marketing strategy with Google Adwords, Facebook Ad Campaigns, etc.
Maximize and optimize existing digital marketing campaigns across a variety of channels
Strive to maximize the profitability of all Digital Marketing campaigns including SEM (Search Engine Marketing), PPC (Pay Per Click), SEO (Search Engine Optimization), Email Marketing, SMM (Social Media Marketing) and ASO (App Search Optimization)
Efficiently communicate with other marketing professionals to align goals for all LITA brands
Collaborate with LITA executive team to manage SEO strategy
Write compelling and high-quality website content, including blog posts and page descriptions for all LITA Brands
Update content and website links for maximum optimization and search engine rankings
Attend semi-weekly touch base/planning meeting with LITA executive team
Set measurable goals that demonstrate improvement in marketing efforts
Prepare and provide reports to LITA executive team illustrating return on investment for all tangible marketing activities
General event and marketing support as needed

REQUIREMENTS

Proven SEO experience
Solid understanding of performance marketing, conversion, and online customer acquisition
In-depth experience with website analytics tools such as Google Adwords, Google Analytics, Facebook Ads Manager, etc.
Experience with A/B multivariate experiments
Knowledge of ranking factors and search engine algorithms
Up-to-date with trends

TECHNICAL SKILLS

Wordpress
Squarespace
Instagram
Later
Adobe Illustrator
Dropbox
Facebook
Facebook Business Manager
AdWords Manager

SOFT SKILLS X INTERESTS

Keen and quick learner committed to company needs while working alongside a fun team. Loves diversity, able to work in an entrepreneurial environment and balances priorities.

COMPENSATION

Industry competitive pay and benefits commensurate with skill and experience.