Digital Marketing Specialist

iNTERFACEWARE - Toronto, ON (il y a 30+ jours)

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Who we are

At iNTERFACEWARE, we envision a healthcare ecosystem where the right information is always available to the right people at the right time. We make healthcare integration easy for providers and software vendors with our end-to-end solution offerings. Our software and our services enable the exchange of data - with any system, application, or device - at a speed that improves access to critical patient, administrative, and financial information.

The Opportunity

We are looking for a Digital Marketing Specialist to join our growing Marketing team. This is an exciting hybrid opportunity for someone who wants a Demand Generation and Lead Strategy role. It's a chance to work closely with our Sales and Marketing teams to build out the strategy, identify and target prospects, qualify opportunities and track the performance of marketing automation campaigns.

Who you are

You are a B2B Marketing Specialist with campaign experience across a range of distribution platforms; and you are looking for more autonomy with a growing company that makes a big difference.

What's in it for you?

Career growth, impact, and professional development. This is a solution that ultimately improves how individuals experience timely, personalized healthcare through the exchange of data. You want the chance to build a marketing strategy from the ground up at a place that wants to hear and implement your creative ideas and campaigns. You want to grow your career in marketing and further develop your skills.

What you will focus on as the new Digital Marketing Specialist:

Campaigns and strategies. You will plan, implement, and oversee online campaigns to grow our reach our audience. You will execute direct mail and on-line content campaigns and run our social media distribution and engagement process. You will successfully increase customer conversion using Google and LinkedIn campaigns and improve website lead funnels.
Increase exposure. You will build out our database of qualified leads using strategies that grow engagement, retention, and conversions. You will research customer journeys to build personalized, segmented workflows for email and marketing automation campaigns.
Demand generation process. You will leverage marketing automation tools such as Hubspot and online advertising to develop prospect pipeline. You will create and analyze dashboards for demand generation program further building out the processes.
Collaboration. You will build and grow relationships with internal teams, distribution partners, trade associations and publications.

As the new Digital Marketing Specialist, here's what you bring:

Education and experience. You have a degree or diploma in Journalism, Marketing, Communications, or Business Administration. You have 3 to 5 years of broad B2B marketing experience including hands-on exposure building multi-platform campaigns.
Proven success. You have expertise in building online lead generation strategies, direct marketing campaigns, building out website lead funnels and driving conversion through online qualification using advertising and automation tools.
Technical skills. You have experience with a variety of social media and online advertising platforms; LinkedIn Sales Navigator, Google Analytics, Hubspot as well as SEO and keyword optimization.
A solutions focus. You are a proactive thinker who can come up with innovative ideas quickly based on your findings and your experience. You are eager to research and analyze, keep up with new trends, understand the competition, and capitalize on our appeal.

Why join us?

We are an independently owned, operated, and funded company on a mission to deliver the fastest means to transfer data between systems to enable greater access to critical information for healthcare organizations around the world. It's meaningful, and it's a mission we are all proud to be a part of. A mission guided by our values:

We create a culture based on respect for people and their contributions. We hire people who share our values and whose professional goals align with our mission. It's a place where we've traded in the ping pong table for regular work hours so you can achieve a high work-life balance. A company where BBQs, holiday parties, and bake sales bring people together for fun.
We build trust through transparency and authenticity. From quarterly town-halls to a CEO who spends more time walking the floor and interacting with the teams than he does in his office.
We drive continuous quality and efficiency improvements through innovation. Our core technology was built using cutting-edge tech, and we haven't looked back since. We are quick to adopt new technology that genuinely helps the business and keeps us all growing our skills.
We create long-term value-driven partnerships with our customers. We believe in building long term relationships of value with our customers. We want to understand what our customers are trying to achieve and help them find a solution that works.
We hold ourselves accountable for delivering results. Every person here is set up for success and supported along their path. Not only do you know what's needed from you, you know how to get there and how it directly contributes to our mission. And, you are excited to do it.
We are passionate about solving problems with technology. We continue to evolve how we work with our clients, partners, vendors, and how we use the knowledge we've acquired to solve problems.

Interested in applying but worried you don't have it all? At iNTERFACEWARE, we know not everyone gains their experience following a traditional path. If you share our values, want to make a difference in healthcare technology solutions, and meet 75% of the qualifications, we encourage you to apply. Express your interest here or follow us on Twitter or LinkedIn to learn more about us.

iNTERFACEWARE welcomes and encourages applications from people with disabilities. Accommodations are available by request for candidates taking part in all aspects of the selection process.