Digital Marketing Specialist

George Courey Inc. - Laval, QC (il y a 30+ jours)

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George Courey Inc. is a family owned and operated business with the goal of providing our customers with the most value for their linen and textile investments. We pride ourselves on carrying one of the largest inventories in the industry, consisting of high quality products at the most competitive pricing. With one of Canada’s largest sales teams, George Courey is proud to offer each of our customers personalized attention, knowledgeable consultation and unprecedented after-sale attention to detail.
We are looking for individuals who are:

  • Creative and courageous, with the ability to adapt in an environment of change and ambiguity to help us take bold, strategic moves in this rapidly evolving platform
  • Action oriented, and comfortable taking calculated risks to better serve our customers and business
  • Outcome focused, critical thinkers with the ability to analyze and visualize, to ensure continuous improvement across our entire business
  • Collaborative team players with superior influencing skills, who build relationships easily across various groups to move initiatives forward
  • Inclusive leaders who build and develop teams that effectively anticipate and respond to disruption, while consistently delivering strong performance

If you’re curious, ready to take on new challenges and open to doing things differently to help us evolve rapidly, then this is definitely the place to be

Job Description

Digital Campaign Management 70%

  • Creating & managing digital marketing campaigns (more specifically in Online Advertising and SEO).
  • Identify trends and insights, analyze customer research, current market conditions and competitor information and manage and optimize spend and performance based on the insights
  • Paid search campaign management, including development, implementation launch, monitoring and optimization through Google Ads and Facebook Ads
  • Collecting and analyzing campaign data, identifying trends and insights in order to achieve maximum ROI for our advertising campaigns
  • Monitor ad performance in relation to site analytics (via Google Analytics and other platforms) to ensure ROI goals are successful
  • Produce bi-weekly reports for leadership to show the success of various ad campaigns and tracking ROI compared to monthly spend
  • Be involved in keyword selection and audience targeting

Social Media Management and Content Creation 30%

  • Implementing the social media strategy, including content creation, design projects, and the management of social media accounts, maximizing traffic, engagement, and growth across all social platforms
  • Strategize, manage, develop and execute a monthly multi-channel content calendar for social platforms that support product/content campaigns, ensures a constant supply of relevant content, and showcases GCI’s brand
  • Continuously monitor our social platforms, responding to customer inquiries and feedback expediently
  • Creating content for day to day operations, blog posts, website content, articles, newsletters, communications materials, and material for social media channels.

Job Requirements & Qualifications:

  • 2-3 years of experience in a similar role
  • College degree
  • Excellent English and French oral and written
  • Experience in Social Media and Marketing Communications
  • Mastery of advertising platforms of Facebook, LinkedIn and Google is a must
  • Software knowledge Microsoft Office & Adobe Cloud is a must
  • Google Analytics and Adwords Certified would be an asset

Job Perk's

  • Flexible work schedule
  • amazing working environment
  • Family driven company
  • no traffic situated in Laval
  • Employee recognition plan
  • after 3 month medical benefits
  • Competitive salary based on experience
  • Free parking

Type d'emploi : Temps Plein

Expérience:

  • Mastery of advertising platforms of Facebook, LinkedIn: 2 ans (Souhaité)
  • Social Media Management and Content Creation: 1 an (Requis)
  • Software knowledge Microsoft Office & Adobe Cloud: 2 ans (Souhaité)
  • Digital Marketing: 2 ans (Requis)

Formation:

  • DEC (Souhaité)