Job #: 202233
Currently we are seeking individuals for the following position, please take note that this position is time sensitive and we advise you to apply immediately and express your skills and abilities that pertains to the job description.
If you are an experienced Brand Manager – Premium White Spirits Brand looking for a position with a leading company, Bartech help!
Brand Manager – Premium White Spirits Brand
Contract to Hire (Min 12 Months)
Do you want to be part of turning some of the world’s largest spirits brands into the world’s most powerful brands in culture today? Do you have an equal thirst for over-delivering business targets and executing with creative excellence?
If so, we are seeking a Brand Manager to lead the strategic agenda for our Premium White Spirits brands, among them Ketel One Vodka, and Tanqueray and Gordon's gin.
We’re proud of how far we’ve come, but we aren’t slowing down in our pursuit of recruiting the next generation of LDA consumers for the future. That means understanding the motivations and behaviors of millennial and multicultural communities. It also means nurturing our existing consumer base so that we can profitably and sustainably grow our brands. In short, we need a brand leader who is equally book smart and street smart. Someone willing to push boundaries creatively and maintain strong business discipline, while at the same time embracing our team culture. This is someone who has excellent instincts for marketing and an equal sense of urgency to get the job done.
As marketers at the client’s, we thirst for greatness, and are proud to lead the future of some of the worlds’ most famous and admired brands - brands built by entrepreneurs and philanthropists, true visionaries whose values we honor and sustain. We stand on the shoulders of these giants and look to become the giants of the future. We challenge and support each other to be the best, setting high standards and celebrating our success when we exceed them.
Are you prepared to take risks in the pursuit of greatness? Do you hold yourself to the highest standard with real accountability for results? Would you treat the business as if it is truly your own – because you want your legacy to be worthy of that of our founders? If so, the Brand Manager - Premium White Spirits role is for you.
Purpose of Role
Manage the Canadian Premium White Spirits portfolio to exceed business goals, create industry-leading marketing campaigns and recruit the next generation of consumers to our brands.
Establish strong business fundamentals and collaborative relationships with key stakeholders, including cross-functional business partners, including our Customer Marketing, Innovation, Supply and Global/US marketing team, as well as our agency partners.
Serve as a passionate advocate for the consumer and our brands, establishing an in-depth understanding of our main targets, including millennials and multicultural audiences.
Bring creatively driven solutions to the table to address the brand’s biggest challenges and unlock new growth, while building the equity for the future.
Working in constant collaboration with Customer Marketing to bring strategies through-the-line to show up in-store with equal impact
This includes but is not limited to leadership of the strategy and execution for the following:
Brand stewardship of our award-winning brands of Ketel One, Tanqueray and Gordon’s
Agency briefings and program management across Creative, PR, Media and Partnerships
Annual Marketing Business Planning and Annual Operating Planning processes
Social/Digital content strategy
Supply planning/Brand change pipeline planning through the client’s Gate Day process
Serving as the liaison and brand lead for new product launches/future innovation to ensure these meet the needs of the local market and its consumers
Someone who is inclusive of different working styles, cultural backgrounds and lifestyle choices
Thrives in a close-knit, team-oriented environment
Build bridges, not walls across functions/departments to help the brand succeed
Embraces our company purpose of Celebrating Life Every Day, Everywhere responsibly
Helps to deliver our Corporate Ambition
Minimum Experience Requirements:
Undergraduate Business or Communications Degree
3-5 years in a brand management role, ideally within large CPG organizations
Previous experience within beverage alcohol or similar highly regulated industry
Experience working directly with - or at - communications agencies an asset
When you join The Bartech Group, an Impellam company you launch a career. Bartech one of North America's largest and fastest-growing staffing firms, continues to elevate the staffing industry to a higher level of thinking. We specialize in Contract and Direct Placement of Engineering, IT, Technical, Professional and Finance & specialists.
Bartech values diversity and inclusion in its workforce and we invite all applicants to apply. We review all applications and will contact candidates whose skills are best suited for this role. If you are not immediately contacted please note that we will retain your resume for future opportunities.