Education Level Bachelor's degree in Communications, Marketing, or related field.
Career Level Requires minimum of 3 years of experience
Recruiting and Promotion Coordinator
The Office of the Associate Dean Academic in the Faculty of Social Sciences is looking for a Recruiting and Promotion Coordinator to support the recruitment and retention of international students, and the direct entry cohorts in Economics and Health, Aging & Society.
Responsible for the planning, development, and implementation of recruitment and promotion initiatives to attract applicants to an academic program.
Purpose and Key Functions:
Develops an annual recruitment and promotion strategic plan including all promotional activities, advertising, recruitment materials, and personnel support.
Assesses existing strategies and recommends modifications as required.
Develops, positions, and communicates branding for the program.
Develops project specific budgets for review and approval by management.
Reviews existing target markets and identifies new markets for the various program streams.
Conducts research and market intelligence surveys.
Leads and administers articulation agreements with other institutions and reports to the Dean and Provost on progress.
Facilitates articulation agreement renewals.
Seeks out and identifies other articulation opportunities.
Consults with Chairs regarding potential changes to existing agreements.
Collaborates with program chairs to draft student survey questionnaires.
Distributes questionnaires, retrieves completed surveys from students, and compiles and presents data to program chairs.
Writes content for communication materials.
Develops and delivers presentations to various audiences.
Represents the program at recruitment events and liaises with secondary school teachers, guidance counselors, prospective students, and parents.
Organizes and coordinates special events, job fairs, and visits to schools and businesses.
Identifies the need for contract personnel support and facilitates the process to hire the staff.
Conducts program specific tours.
Recruits, trains, and supervises volunteers for a variety of program events.
Creates and maintains databases to input, store, and retrieve information on prospective students.
Monitors and updates content on the program website.
Provides recommendations as to which social mediums to use or create.
Develops and maintains social media platforms.
Establishes positive relationships with feeder schools, program alumni, and companies.
Identifies job opportunities and educates students about what is available to them.
Provides students with information about the various career possibilities the program provides.
Liaises with external partners and suppliers.
Sources vendors and obtains pricing information.
Responds independently to program inquiries.
Remains current with frequent developments in social media platforms and trends in the communication field.
Ensures adherence to quality standards and procedures for short-term staff and volunteers.
Bachelor's degree in Communications, Marketing, or related field.
Requires a minimum of 3 years of relevant experience.
For Department use only.
Preference will be given to candidates with a Master of Arts degree in a Social Sciences field
Experience working with undergraduate international students a strong asset
Experience working in an academic environment a strong asset
Holding a McMaster undergraduate or graduate degree a strong asset
The Successful Candidate Will Have/ Demonstrate:
- A minimum of 1 year of volunteer management experience
- Exceptional organizational skills, attention to detail and the ability to prioritize in a changing environment
- High level of understanding of Social Sciences programs a strong asset
- Demonstrates a high level of cultural competency and sensitivity
- High level of initiative and follow through, displays a sense of urgency
- Experience in working on multiple projects simultaneously with competing timelines
- Commitment to high standards of professionalism
- High level of understanding of international student engagement and needs
- Proficiency in Microsoft Word, Excel, Outlook and Adobe
- Experience using Google Docs, web conferencing tools such as WebEx, GoToMeeting, Zoom,
- Experience with Canadian and International curricula
- Strong oral and written communication skills
- Advanced problem-solving skills
- Ability to function both independently and in a team environment
How To Apply
To apply for this job, please submit your application online.
Employment Equity Statement
McMaster University is located on the traditional territories of the Haudenosaunee and Mississauga Nations and within the lands protected by the “Dish With One Spoon” wampum agreement.
The diversity of our workforce is at the core of our innovation and creativity and strengthens our research and teaching excellence. In keeping with its Statement on Building an Inclusive Community with a Shared Purpose, McMaster University strives to embody the values of respect, collaboration and diversity, and has a strong commitment to employment equity.
The University seeks qualified candidates who share our commitment to equity and inclusion, who will contribute to the diversification of ideas and perspectives, and especially welcomes applications from indigenous (First Nations, Métis or Inuit) peoples, members of racialized communities, persons with disabilities, women, and persons who identify as 2SLGBTQ+.
As part of McMaster’s commitment, all applicants are invited to complete a confidential Applicant Diversity Survey through the online application submission process. The Survey questionnaire requests voluntary self-identification in relation to equity-seeking groups that have historically faced and continue to face barriers in employment. Please refer to the Applicant Diversity Survey - Statement of Collection for additional information.
Job applicants requiring accommodation to participate in the hiring process should contact:
Human Resources Service Centre at 905-525-9140 ext. 222-HR (22247), or
Faculty of Health Sciences HR Office at ext. 22207, or
School of Graduate Studies at ext. 23679
to communicate accommodation needs.