Keypath Education is currently looking for an experienced Paid Search Specialist to join our team!
As the Paid Search Specialist, you will be responsible for designing and executing the pay-per-click (PPC) marketing strategies that are aimed at generating quality programmatic inquiries for our Online Program Management partner schools. You will also create programmatic channel, vendor and source performance reports to analyze the development, placement, and overall effectiveness of the PPC campaigns and tests.
Management of all pay-per-click activities within the search engines such as keyword research, campaign implementation, ad copy writing and ongoing optimization.
Analyze performance daily to ensure programs meet inquiry and cost per inquiry goals.
Review landing page content and assets regularly, providing recommendations to Marketing Managers for testing to continually drive higher click and conversion rates.
Work collaboratively and effectively with Marketing Managers on all elements of programmatic channel marketing strategies, budgets, tests, reforecasts and inquiry projections.
Provide weekly and monthly reporting to give actionable insight into what is working and what needs improvement to meet inquiry and CPL goals.
Implementation and verification of appropriate conversion and web analytics tracking to ensure accurate performance measurement.
Communicate with internal Marketing team as Subject Matter Expert on pay-per-click
Other duties as assigned
Education: Bachelor’s degree in Marketing, Business, Digital Media, related field or commensurate experience.
3+ years demonstrated experience in the following:
Higher Education or lead generation campaign experience in pay-per-click marketing utilizing the search engines (Google, Bing, Yahoo Gemini) as well as social properties (LinkedIn, Facebook)
Specific experience in Google utilizing multiple tactics (search, mobile, display, remarketing Gmail, YouTube)
Demonstrated critical thinking skills, decision-making, and problem-solving skills.
Experience with full cycle project management skills; the ability to take a project from the planning phase all the way through to execution and delivery
Proficient in Microsoft Excel with the ability to manipulate data, run/create reports or charts, create and utilize pivot tables
Proficient with LinkedIn and Facebook Advertisement
Proficient with other Microsoft Office Suite products including Outlook, Word and Power Point
Experience with a web analytics tool, preferably Google Analytics
Previous experience or familiarity with a bid management and/or landing page testing tool
Google Analytics certification
Google AdWords certification
An understanding of the Higher Education and Post-Secondary Education sector
Keypath offers a comprehensive benefits package:
Medical, dental and vision coverage
Life insurance, disability and RSSP
Generous paid leave policies
Tuition reimbursement program
Get a degree for free with one of our partner universities
About Keypath Education:
Keypath Education is dedicated to creating global access to high-quality online education by partnering with the world’s best universities to launch and grow high-quality degree programs with its online program management (OPM) services. Since launching in 2014, Keypath Education has generated explosive growth by signing more than 20 partners and launching operations in United States, Canada, the U.K. and Australia.
Through OPM partnerships, Keypath acts as an extension of the university’s team, keeping its brand and academic rigor intact while accelerating the growth and quality of the university program portfolio and providing an exceptional student experience through industry-leading technology. Services provided include market research, capital investment, program development, marketing, student recruitment, retention and course development.
Aside from the great perks and investment in our people's own learning and development, it's our culture that really makes Keypath Education unique. We truly put our people first – our employees and our students. Our mantra is "Be Bold and Do Meaningful Work". We seek out unique challenges. We move fast by choice. We push ourselves to be lifelong learners and demand the best from one another. It's what defines Keypath – and we wouldn't have it any other way.
Note: The above statements outline describe nature and level of work performed by individuals assigned to this position and are not intended to be an exhaustive list of all responsibilities and skills required. All employees may be required to occasionally perform duties outside of their normal responsibilities as needed.
Keypath Education is an equal opportunity employer that does not discriminate against applicants or employees and ensures equal employment opportunity for all persons regardless of their race, creed, color, religion, sex, sexual orientation, pregnancy, national origin, age, marital status, disability, citizenship, military or veterans’ status, or any other classifications protected by applicable federal, state or local laws. Keypath’s equal opportunity policy applies to all terms and conditions of employment, including but not limited to recruiting, hiring, training, promotion, job benefits, pay and dismissal.