Marketing Specialist

Xtract Technologies Inc. - Vancouver, BC (il y a 30+ jours)

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Xtract AI is a team of experts in AI and Machine Learning, with clients and projects that span across industries and the private/public domain. We’ve been in operation for 3+ years and were recently acquired by a TSE listed Canadian security systems developer. Experience the best of both worlds in this job: contribute massively in a start-up environment that needs processes defined, while enjoying well-funded projects and exposure to top tier clients. We design AI solutions that solve challenges across computer vision (CV), natural language processing (NLP), anomaly detection, time-series analysis, and reinforcement learning (RF) for applications ranging from security and defense to environmental solutions and healthcare.

We are seeking a Marketing Specialist to establish marketing practices, drive demand-generation marketing for our bleeding-edge AI company.

JOB DUTIES:

  • Everything related to marketing. One minute you’ll be planning the annual marketing strategy and budget, and the next you’ll be ensuring the executive team has an updated brochure and one-pager for a trade show.
  • Build out and update our promotional materials, including website updates, brochures, trade show materials.
  • Enhance and develop our social media strategies, and create regular content and updates on relevant channels.
  • Manage creative and PR projects outsourced to experienced external contractors (PR, Creative/Design)

MUST HAVE SKILLS:

  • 6+ years experience in marketing, ideally as a sole marketing person in a sophisticated B2B tech services or consulting business

Experience creating and building out company promotional materials, like brochures, some social media, banners and posters for trade shows, etc.

  • Lead generation
  • Choosing, implementing and updating a CRM tool
  • Email automation
  • Experience with a broad range of digital SaaS tools:
  • CRM (examples might include Salesforce, Hubspot CRM)
  • Web content publishing (like WordPress etc)
  • Landing Page design (like Unbounce, Lead Pages etc)
  • Heat Maps (like AppSumo, HotJar)
  • Email Marketing (like MailChimp, Tout, Drip)
  • Digital Integration tools (like Zapier)
  • Retargeting (like AdRoll)
  • SEO/SEM (like Moz)
  • Social Media (Hootsuite, Twitter, Facebook)
  • Paid Ad platforms (like Google AdWords, Facebook, LinkedIn, Twitter, etc etc)

NICE TO HAVE SKILLS:

Experience marketing software/ SaaS, machine learning, artificial intelligence.
Graphic Design (Photoshop, Illustrator, InDesign, Fireworks, Canva, Venngage)

Job Type: Full-time

Experience:

  • Marketing: 6 years (Required)

Location:

  • Vancouver, BC (Required)