Digital Marketing Specialist - SEO

GA International - Laval, QC (il y a 30+ jours)

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We are looking for a highly analytical, data-driven and motivated B2B digital marketing specialist to manage our website’s SEO and SEM (www.labtag.com).

GA International is an industry-leading manufacturer of specialized labels for medical and industrial applications. Our company has been growing at a rapid rate thanks to our premium quality products and strong marketing efforts. We have a talented team of graphic artists, videographers, content writers and marketers who will give you access to many resources.

This is a full-time position at our Laval Headquarters, across the highway from Carrefour Laval with access to coffee shops, restaurants, and public transportation.

Responsibilities:

Optimizing URLs, titles, descriptions, sitemap

Establishing link-building strategies
Managing PPC campaigns (Google Ads)

Reporting and Analyzing Key Performance Indicators and make recommendations for improvement

Monitor website’s health with Google Search Console and third-party software tools (Spyfu)

Proposing and coordinating the deployment of web marketing strategies

Conducting analyses and producing competitive audits: keywords, notoriety, inbound links, etc.

Requirements:

Bachelor’s degree in marketing, business or equivalent

Minimum 2 years of experience in digital marketing

Google Ads and Analytics Certified

Full professional proficiency in English is required. French language is an asset.

Knowledge of WordPress

Experience in landing pages optimizing

Knowledge of website UI/UX and User Funnels

Experience with e-commerce management

Content writing, an asset

Job conditions:

Flexible working conditions

Competitive salary

Group Insurance, including medical, disability and dental plan

Job Type: Full-time, Permanent

Job Types: Full-time, Permanent

Experience:

  • Marketing: 2 years (Preferred)

Language:

  • English (Required)