Digital Marketing Manager

ApplyBoard - Kitchener, ON (il y a 30+ jours)

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About ApplyBoard
ApplyBoard is an online platform that empowers students around the world to access the best education. Connecting international students, recruitment partners, and academic institutions, we simplify the study abroad search, application, and acceptance process.

Founded in 2015, we have built partnerships with over 1,200 primary, secondary, and post-secondary schools, and work with 3,500+ recruitment partners to drive diversity on campuses across Canada and the United States. To date, we have assisted more than 80,000 students with their educational journey. Together, we will achieve our mission of educating the world. In November 2019, ApplyBoard was named the fastest-growing technology company in Canada by Deloitte, ranking #1 on the Technology Fast™ 50.

Our Team
Our team of over 430 ApplyBoardians and growing, is just as diverse as the customers we support. Comprised of 27 nationalities, 53 languages spoken, and 50/50 gender parity, diversity is fostered and celebrated. ApplyBoard is headquartered in Kitchener, ON Canada, with representatives in 20 countries including India, Bangladesh, Nepal, Pakistan, Vietnam, the Philippines, the United Kingdom, Mexico, Brazil, and China.

The Role
ApplyBoard is looking for an experienced, results-oriented, and creative Digital Marketing Manager to join our fast-growing Marketing Team. In this exciting role, you’ll be responsible for elevating ApplyBoard’s digital footprint by managing our website, knowledgebase, social media channels, and digital advertising initiatives. This is a full-time employment opportunity.
What You’ll Do
Owning and managing all elements of the ApplyBoard’s website ( including content maintenance and development, SEO, and performance
Leading the planning, execution, and launch of ApplyBoard’s external knowledgebase
Collaborating with cross-functional internal teams to create content, graphics, landing pages, workflows, and campaigns to support objectives
Planning and executing paid and organic awareness and customer acquisition campaigns across search, social, and strategic platforms
Performing bid management and optimization on campaigns to drive conversion
Managing and providing guidance to the Social Media Specialist to ensure consistent and strategically-aligned communication across all channels including Facebook, Twitter, LinkedIn, YouTube, and Instagram
Analyzing and reporting on digital marketing initiatives to provide updated and recommendations to senior management
Other tasks as assigned
About You/Have You Got What It Takes?
A college diploma or university degree in marketing, communications, business, or a related field
3-5 years of experience in a digital marketing focused role at a start-up or technology company
Extensive website development and management experience
Experience building and managing an external knowledgebase
A proven track record of building and optimizing digital marketing programs that drive desired results
Experience using digital tools including Wordpress, ZenDesk, HubSpot, Google AdWords, Google Analytics, and in-platform analytics
Developed written, verbal, and interpersonal communication skills
The ability to work collaboratively while providing leadership and guidance to cross-functional team members and direct reports
Strong project management background with ability to prioritize and work under tight deadlines

You’ll stand out from the crowd if you have:
Experience with international digital marketing and paid advertising/promotions
Worked with international agencies and contractors
What We Offer
The opportunity to have an impact on a product that is positively affecting change to thousands of students lives every day
To work with a brilliant and globally diverse team that is the fastest growing in the Waterloo region
Great compensation and benefits package to keep you healthy and happy!
Thank you for your interest in ApplyBoard. Please note that only qualified applicants that have been selected for an interview will be contacted.

At ApplyBoard, we understand the value of having a diverse team. That’s why we provide equal opportunity to applicants regardless of race, nationality, ethnic origin, colour, religion, age, sex, sexual orientation, gender identity or expression, marital status, family status, genetic characteristics, disability, and conviction.
If you require an accommodation to submit an application and/or during the interview process, please notify the Talent Acquisition Team at Requests will be addressed confidentially.