Digital Marketing Specialist

Essential Life Skin Care Clinic - North York, ON (il y a 30+ jours)

Postuler dès maintenant

About Essential Life Skin Care Clinic:

At Essential Life Skin Care Clinic we provide advanced skin care treatments for acne, fat reduction, hyperpigmentation, sagging/loose skin, scars, stretch marks, unwanted facial or body hair, facial wrinkles/fine lines, and much more. We use medical grade laser and RF technologies extensively in our treatments along with cosmeceutical grade skin care products.

Position Summary:

We have a position available for a Digital Marketing Specialist (full-time, part-time or contract). The successful candidate has a proven ability to plan, develop and lead digital marketing initiatives that produce results. Specifically, the candidate has a well-developed SEO writing style, is experienced in editing videos for publishing on YouTube, has a portfolio of articles and videos that they will be able to showcase, and has an SEO and SEM toolkit that has been honed over time.

Core Responsibilities:

  • Develop and edit short informational and promotional videos for publishing on our YouTube channel
  • Write articles for publishing on our Blog and have familiarity with publishing platform blogger.com
  • Build traffic and engagement on our primary social media platforms – Facebook, Instagram, Linkedin, YouTube
  • Create content for email marketing programs and manage dissemination via online email platforms (Mail Chimp, etc)
  • Use data, analytics and opportunities in Google Search Console, Google Analytics, Google MyBusiness, and Google Trends to shape digital marketing strategies to increase social engagement and email marketing response rate
  • Use on-page SEO analysis software to evaluate website and blog content
  • Manage Google Ads, YouTube Ads and Facebook and IG Ads platforms
  • Identify emerging trends, technologies and opportunities to grow in the digital space
  • Develop relationships with social media influencers that would be beneficial to our business and generate backlinks to our website

Required Qualifications and Skills:

  • University or college certificate in digital marketing
  • Minimum 5 years experience in digital marketing. Please note this position is not suitable for an entry level candidate.
  • Experience developing SEO/SEM campaigns that drive awareness and generate high quality leads
  • SEO Certification or SEO courses from a well-established institution
  • Experience with email automation and other database management tools
  • Highly proficient in using Excel analytics tools to assess campaign performance
  • Excellent project management, verbal and written communication, interpersonal and networking skills
  • Ability to work independently, effectively solve problems and handle multiple projects simultaneously

To Apply:

Submit your cover letter and resume.Your cover letter should clearly state why you feel you would be a suitable candidate for this position.

We can appreciate that in the job search market candidates send out lots of resumes, many times getting no responses, and are tempted to put in the least amount of effort to apply. If you would like your application to be considered, since on average we receive over 200 applications per posting please follow the instructions with respect to the cover letter.

Your cover letter, which is a vital part of your application submission, should clearly demonstrate how your education, skills and experience match with the job posting requirements. Rarely will candidates meet all of the requirements (and that is fine and should not deter you from submitting your application) but in the absence of your cover letter we would have to comb through your resume to determine if you are a potential fit. Thank you.

Job Types: Full-time, Part-time, Contract