Digital Marketing Specialist

GP365 - Toronto, ON (il y a 30+ jours)

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Company Information

GP365 is the sister company of the well established Atum Corporation. We have a start-up culture that is fast, collaborative and fun. Some recent team events include beer and video games, renting out a VR arcade and lots more. If you are looking for a team orientated career, not a stepping stone – APPLY! We are directly on the subway line (Yonge and Sheppard) and connected VIA an indoor path making the commute a breeze. We have a Goodlife Fitness in our building and a variety of other great amenities. Enjoy the excitement of a start-up with the security of a well-funded 20-year-old organization!

Why This Role Rocks

This role is a unique blend of a variety of duties that will enable skill development across the spectrum from SEO/Adwords to running webinars. The successful candidate will create their own marketing campaigns and execute from launch to measure. We have a large list of prospects who are very receptive to receiving our content and attending the webinars. There will also be at least one annual trip to a conference out of the city!

Job Description

The primary goal for this role is to spread awareness of the GP365 product to every Microsoft Dynamics GP customer in Canada and USA. Running campaigns to target GP users and interest them enough to be part of our community and product offering. This role will communicate with the Customer Success team to gather product feedback. The Digital Marketing Manager will report to the Vice President of Business Development.

Qualifications

  • Bachelor’s degree or college diploma
  • 3+ Years in a marketing role
  • Familiar with managing LinkedIn and Google Ads
  • Experience with a marketing automation tool and CRM
  • Experience demonstrating ROI
  • Strong writing skills
  • Enjoy meeting people and presenting webinars
  • Experience doing basic YouTube editing is a plus for posting webinar recordings

Job Duties

  • Create and execute marketing campaigns from start to finish
  • Review website, email sends, event analytics and pivot as needed
  • Create and managing ads (Remarketing, Display, LinkedIn)
  • Implement social strategy (LinkedIn, Twitter, Facebook)
  • Creating and sending regular newsletters
  • Hosting monthly webinars with guest speakers
  • Implement and manage the nurture marketing process
  • Attending and hosting events at tradeshows
  • Create and publish customer testimonials
  • Management of website changes and design firm
  • Execute initiatives that promote the GP365 brand
  • Generate leads for sales

Job Type: Full-time

Salary: $60,000.00 /year

Experience:

  • Marketing: 3 years (Required)

Education:

  • Bachelor's Degree (Required)

Location:

  • Toronto, ON (Required)