Marketing Automation Specialist

HR4U - Toronto, ON (il y a 30+ jours)

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Marketing Automation Specialist

We are looking for an experienced Marketing Automation Specialist to work with our client, a respected global Publishing and Media company.

Responsibilities

  • Support and execute the B2B digital demand generation strategy, including the development of all inbound and outbound tactics, including emails, landing pages, forms, blogs and workflows
  • Manage all technical aspects of marketing automation (Marketo) and CRM integration
  • Develop scheduled and incremental reporting with the ability to compile and review raw data, provide detailed analyses and regularly assess program effectiveness and make recommendations and optimizations
  • Identify new opportunities and nurture the sales pipeline with the goal to accelerate qualified prospects and drive revenue

Qualifications

  • Working in a digital marketing / marketing automation role or similar
  • Proven technical proficiency / certification with marketing automation platforms (Marketo Certification preferred)
  • Experience working with IBM cloud solutions and IBM Watson Solution
  • Functional knowledge of digital marketing ecosystem, content marketing and social media, as it relates to marketing automation
  • Experience in HTML, CSS, and JavaScript – specifically building emails and landing pages that are responsive is a HUGE plus.
  • Experience in Python is another HUGE plus.
  • Strong analytical skills and ability to translate analysis into actionable recommendations to help achieve revenue goals and improve customer experience.
  • Certification in Google Analytics or similar is preferred.
  • Experience with SEO, paid search, display advertising and remarketing is preferred
  • Proficiency in Microsoft Office
  • Bachelors in business, digital marketing, marketing or communications preferred
  • Valid passport to travel to USA on a regular basis

Benefits:

  • Extended health care
  • Vision care
  • Disability insurance
  • Bonus scheme
  • Vacation & paid time off
  • On-site parking
  • Parental leave
  • Dental care
  • Life insurance
  • Flexible working hours
  • Company pension
  • Work from home opportunities
  • Casual dress
  • Company events & social hours

Job Types: Full-time, Permanent

Salary: $65,000.00 to $75,000.00 /year

Experience:

  • Marketing Automation: 2 years (Required)