SEO Specialist

Farber - North York, ON (il y a 5 mois)

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Company Information
A. Farber & Partners Inc., a member of part of Farber Group, is one of Canada's oldest and most respected debt solution providers. The firm helps individuals and businesses get out of debt, start rebuilding their lives again and Live Debt Free ®. Farber's federally Licensed Insolvency Trustees negotiate with creditors to reduce or eliminate consumer debt through a consumer proposal or bankruptcy.

Established in 1979, the firm has over 200 employees in over 70 offices across Ontario, BC and Alberta. Farber has helped over a 100,000 Canadians get out of debt and Live Debt Free®.

We have grown immensely over our 40 years of operation with multiple offices across Canada. We are proud to be celebrating our 40th anniversary in 2019 with our staff who made this milestone possible. We continue to grow as we open new offices across Canada and are looking forward to continuous development in 2019.

Position Summary

We are looking for an SEO Specialist to join Farber’s Consumer Practice. You will be responsible for managing digital projects under the direction of the Manager of Digital Marketing. The position is responsible for effective search engine optimization (SEO) strategies and an accurate and timely execution of SEO initiatives to support the integrated marketing strategy and priorities in the Consumer Practice.

Major Responsibilities
Carry out detailed initial search engine optimization analysis/audits
Recommend and carry out on-site and technical changes
Identify and understand the audience and analyze search Intent
Periodically reassess the changing marketplace to ensure that customers’ needs are understood
Conduct in-depth keyword research and identify keywords to drive the most valuable traffic
Analyze web traffic and behavior for optimization
Competitive analysis of keywords and SEO techniques
Create effective ranking strategies
Develop link building strategies and build natural backlinks
Maximize local search exposure
Perform split-tests on similar pages
Prepare detailed strategy reports
Research the latest SEO practices and present SEO guidelines
Work with writers and designers to develop content and persuasive calls-to-action
To initiate and carry out objective testing of tools, resources and techniques
Frequent cost/benefit analysis about resource allocation
Qualifications and Experience
5 years of proven experience in SEO
Prior experience in content marketing and content growth is an asset
Experience with website optimization tools
Excellent knowledge of SEO practices
Outstanding ability to think creatively, strategically, and identify and solve problems
Excellent verbal and written communication skill
Ability to work within a team and independently
Strong organizational, time management, and analytical skills
Excellent with numbers and in creating top quality written reports
Strong working knowledge of major social media platforms
Proficient user of Google Analytics and other major third-party SEO analytics platforms

Bachelor’s degree (or equivalent experience)

We thank all candidates for submitting their resume, however, only those selected for an interview will be contacted.

We are an equal opportunity employer and are committed to providing employment accommodation in accordance with the Ontario Human Rights Code and the Accessibility for Ontarians with Disabilities Act, 2005 (AODA). Farber Financial and its entities will provide accommodations to job applicants with disabilities throughout the recruitment process. If you require an accommodation, please notify us and we will work with you to meet your needs.