Digital Marketing Specialist

Sinalite - Markham, ON (il y a 9 mois)

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SinaLite offers flexible marketing solutions for business owners in the advertising and marketing sector within North America. We embrace new developments in e-commerce, manufacturing technology and marketing trends. And everyday, our talented team keeps SinaLite moving towards our company mission which is simple: to help our customers succeed, by offering high quality marketing materials through e-commerce and lean manufacturing.

We are looking for an individual with a knack for Digital Marketing that can bring their passion to the table while gaining some more vauable experience in the digital marketing world!

This role will expose you to all areas of digital marketing inclusive of Email, Social Media, Content, Marketing Analytics, SEO, and PPC! You will get a chance to meet and work with a spectacular team of talented individuals who love to have fun but also get down to business!

Here’s what you’ll do!

You will be responsible for creating, editing, A/B testing, scheduling, analysing and optimizing emails and email marketing campaigns for a North American clientele that align with our brands
Create lead generation and customer conversion Facebook, Google and LinkedIn campaigns
Ensure emails are in full compliance of CASL, CAN-SPAM and other email regulations
Track performance of marketing automation campaigns and meet applicable KPIs
Grow qualified database; develop strategies that result in growth in lead generation, engagement, retention and conversions.
Manage lead and email database - define and create lists to target different customer/lead segments and personas
Analyze results and provide recommendations to both Marketing team and senior management
Perform analytics on email marketing program (including but not limited to open rates, CTR, delivery rate, click rate, etc)
Research and implement customer journeys with email and marketing automation aimed at conversion and customer relationship building
Build personalized workflows for various customer segments and groups
Measure and optimize workflows in planning, testing, execution and reporting of email campaigns
Brainstorm new and creative growth strategies
Research new ways and different channels that company can increase its brand awareness, generate leads and increase conversion
Research, develop and execute marketing campaigns aimed at increasing brand awareness and generating leads and new opportunities
Plan, coordinate and execute digital programs and campaigns including newsletters, ebooks, webinars, landing pages and influencer outreach
Provide input to help support the strategy for evolving the digital channel
Assist with development of channel initiatives designed to improve sales and marketing effectiveness
Work with marketing team to generate images, Landing Pages and targeted content
Participate in and contribute to company’s weekly marketing growth team meetings

Who you are and what you know:
University degree or related education in marketing or communications
1 to 3 years’ experience in web marketing and social media strategies
You have a passion for digital marketing with a curiosity to learn as much as possible
You are ambitious, a go-getter and not afraid to share your ideas
Creativity comes natural to you and you are able to think outside the box
You are highly engaged on multiple social media platforms and have an understanding of influential marketing tactics
You enjoy and thrive in a collaborative team environment
You have experience of the different marketing tools (Mailchimp, moz, SEMrush, adwords, analytics, facebook business manager, etc.)
Certifications (obtained or in progress) is an asset (Google Adwords, Google Analytics, Facebook Blueprint, etc.)

What we look for:
We hire individuals based on culture, passion and skills. Work culture isn't just about a place to work, it's about a community of active individuals who live and breath continuous improvement and growth for not only themselves but their team members. We are looking for individuals who are not satisfied with the status quo, but who illustrate their passion to succeed on a daily basis. Finally, while experience is an advantage for our candidates, we favour individuals who are skilled, capable and driven.

What we offer:
The opportunity to work with a fun and dynamic team
Room for growth and advancement
Casual business dress environment
Company sponsored learning
Regular employee appreciation events
Employee savings program
And more!
Want to get a better sense of who we are and what we do? Check us out on Glassdoor! Review employee testimonials and employee driven content including videos and photos!;,19.htm?countryRedirect=true

Employer Paid Benefits including but not limited to: Health, Dental, Life, and Vision.

Sinalite is committed to providing equal employment opportunity for all persons regardless of race, sexual orientation, family status, ethnic origin, place of origin, economic status, creed, colour, sex, age, marital status, ancestry, nationality, gender expression and/or disability. We are committed to treating all persons with dignity, independence, integration and respect. Alternative formats of this position are available upon request.