Nygård International, Canada’s leading Fashion Company that designs and markets women's fashion apparel, is seeking a qualified/motivated SEO Specialist to join our team in Winnipeg. If your career aspiration is to join a leading edge, global company that will provide great opportunities for career advancement, then search no further!
As the SEO Specialist, you will be part of the team responsible for meeting our clients where they’re at – online. You will drive brand awareness and grow our Digital and Retail business by implementing our SEO strategy across our Canadian, US, and International sites. You’ll find yourself working with many different teams and partners from our Digital, Marketing, Analytics and Digital Experience to bring this strategy to life.
Develop & execute SEO optimization strategies that increase Nygård’s websites’ search engine results rankings with proven data & roadmap
Build and manage regular reporting on organic traffic, site authority and keyword rankings
Set & monitor measurable goals that demonstrate improvement in SEO marketing efforts
Research SEO keywords & provide keywords strategies to use throughout the company's websites and marketing materials, marketing channels
Collaborate with others within the marketing department to manage SEO strategy
Daily work on performance metrics and update site content (write compelling and high-quality website content, including blog posts and page descriptions), manage website internal links with proper on-page SEO tactics for maximum optimization and search engine rankings
Analyze websites for improvements, have a depth knowledge of keyword search, and understand copywriting
Monitor and evaluate web analytics and reports in order to develop and recommend SEO strategies
Oversee and implement link building outreach campaigns in partnership with PR stakeholders and vendors, manage external links and eliminate bad links
Audit and drive opportunities for improving retail store rankings for our 250 US and Canada retail locations
Closely monitor SEO industry news and women’s fashion trends to provide industry-leading recommendations for optimization.
Monitor and evaluate search results and search performance across the major search channels in order to improve rankings
Keep up to date with SEO, search engine, social media, and internet marketing industry trends and best practices
Communicate to team and management on strategy development, timelines, and results
Research and compile site content gap analysis and SEO strategies
Proven experience in eCommerce and SEO marketing
Proven experience in eCommerce SEO marketing & Google Analytics
Passion for SEO, organic traffic improvement and internet marketing
Practical experience with keyword tools such as Google Keyword Tool, SEMrush, Ahrefs, Moz, Screaming Frog, KWFinder etc.
Efficient in working with Robots.txt, sitemap, Google Search Console, Google Tag Manager
Effective multitasking skills in a fast paced environment
Creative problem solving skills
Exceptional attention to detail
The passion to build, develop and grow!
Excellent analytical, organizational, project management, and time management abilities
Minimum Bachelor’s Degree in Marketing or related experience in digital marketing
Nygård International offers a competitive compensation package and provides significant opportunities for growth and career development. We thank all applicants for their interests but advice that only those selected for an interview will be contacted.