Brainsights is a Toronto-based tech company that provides businesses with insights into how their content is consumed. We use portable EEG devices to examine how the brain responds to content.
Our communities of paid participants across North America, Europe and Asia provide the data that fuels our insights products.
We’re a small, diverse team and each of us brings our own kind of magic to the table. There are always opportunities at Brainsights to apply your knowledge and abilities, and to have a positive impact on your colleagues and the company. We depend on creativity, innovation, and candour to take our products to the next level and compete with companies many times our size.
We are seeking a Senior Research and Insights Manager to join Brainsights and lead our advertising and brand entertainment analytics products efforts.
In this role, you will be responsible for analyzing large data sets, developing insights and recommendations, and providing strategic guidance to our stable of advertising and media clients. You will also work closely with our product, engineering, and sales teams to drive revenue growth through the development of new products and services.
We are looking for dynamic, self-starting individuals who thrive in an entrepreneurial environment, and have the potential to become significant contributors to the overall direction and success of our business.
You should definitely have:
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At least 5 years of experience in a research or insights role, preferably in a client-facing capacity
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Bachelor's degree in a relevant field such as statistics, data science, neuroscience, market research, or social sciences; Master's degree preferred
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Excellent communication (written, verbal) and presentation skills, with the ability to convey complex information in a clear and compelling manner
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Proven track record of driving revenue growth through data-driven insights and recommendations.
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Strong analytical and problem-solving skills, with experience conducting both quantitative and qualitative research
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Experience leading research projects and managing data collection and analysis
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Strong client management skills, with the ability to build and maintain strong relationships
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Proficiency in relevant research and data analysis tools and technologies, such as SPSS, R, and Excel
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Experience with machine learning, artificial intelligence, and predictive analytics a plus.
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Experience with data visualization tools and techniques a plus
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Passion for inclusive advertising a definite plus
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Knowledge of the following:
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Key principles and laws of effective marketing (Ehrenberg-Bass, Binet and Field)
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Methods of evaluating content and advertising effectiveness (econometrics, attribution, etc)
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Trends in advertising and media
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Analyze large data sets to develop insights and recommendations that drive advertising and media performance and revenue growth for our clients.
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Work closely with our product and engineering teams to develop and solutions for our large brand customers.
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Collaborate with sales and account management teams to identify new revenue opportunities and develop strategic client proposals.
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Conduct market research and competitive analysis to identify industry trends and inform product development and positioning.
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Provide thought leadership on advertising technology and insights trends, best practices, and emerging technologies.
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Conduct research and analysis on a range of topics to support our clients' needs
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Lead research projects from start to finish, including designing research plans, managing data collection, and analyzing results
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Communicate research findings and insights to clients through clear and compelling presentations and reports
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Develop and maintain strong relationships with clients, serving as a trusted adviser on research and insights
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Mentor and train junior analysts, providing guidance and support as needed
If you are passionate about research and insights, and thrive in a fast-paced and dynamic environment, we encourage you to apply for this exciting opportunity. Our company offers a competitive salary, comprehensive benefits, flexible work hours and a collaborative and supportive work culture.
