At Rogers, we connect Canadians to a world of possibilities and the memorable moments that matter most in their lives. Every day we wake up with one purpose in mind. To bring loved ones together from across the globe. To connect people to each other and the world around them. To help an entrepreneur realize their dream. A sports fan celebrate a special moment.
Because we believe connections unite us, possibilities fuels us, and moments define us.
Brand Manager, Rogers Connected Home
We are looking for a passionate, seasoned integrated brand marketer with a track record of success and a desire to grow. You strive for great work that not only breaks through with innovative ideas, but helps deliver against business objectives. You come prepared with analytical and competitive facts, strategic thinking to support your recommendations, and are solutions oriented. You are able to prioritize and juggle many tasks at once, while always keeping the consumer front and centre.
We are looking for someone with strong comprehension of mass and targeted/performance based marketing. You have an aptitude for strategic thinking and delivering insights driven creative. You are comfortable developing communication briefs, understanding media plans & their impact to the business, and comprehend the value they bring to the overall process. You are a self-starter who can work within a team environment, and support cross functional teams.
This individual will develop and execute a variety of campaigns, with the end goal of driving business results while improving key brand attributes. You will work closely with our Consumer Business Unit partners, Digital and Customer Experience teams, the broader Rogers Brand team, Legal and Media & Creative agency partners in order to bring award-winning campaigns to market on brand, on time, and on budget. This person is a natural networker and team-player.
What you will be doing:
Lead, develop and execute integrated mass media campaigns, targeting both customers and non-customers
Brief, develop, and implement “always on” targeted campaigns that get the right message to the right customer at the right time.
Translate brand strategies, positioning and customer insights into a strategic brief that leads to inspirational concepts and tactics that deliver on business objectives
Work in close partnership with Consumer Insights on ongoing Brand Tracking and adhoc research to ensure delivery of KPIs as well as generating relevant insights for Campaign development
Support the delivery of a consistent brand voice, personality and visual identity across all platforms
Work closely with the Rogers roster of agency partners
Support the Senior Brand Manager in the development of annual and quarterly planning cycles, including objectives, key performance indicators, and provide performance monitoring in collaboration with internal stakeholders
Collaborate with internal partners to ensure brand consistency in all communication pieces, including retail, Rogers.com, etc.
Leverage data and insights, to optimize current programs and plan for future initiatives.
Partner with marketing team & creative teams to optimize creative across channels, including marketing analytics to deliver data driven recommendations.
Partner with other brand managers and cross-functional teams to ensure cohesive and consistent messaging across prospective and customer marketing.
What you have:
4+ years experience, either in-house or at a creative agency, managing large integrated campaigns including but not limited to TV and Digital.
Excellent thoroughness and organization; able to manage a large number of projects simultaneously.
Strong communication skills; able to establish relationships and to influence.
Experience translating rich consumer insights into actionable and compelling marketing tactics
Project management skills to manage multiple high-profile and high-budget projects at once
Ability to work collaboratively and cross-functionally in a fast-paced environment
University degree, preferably in marketing or communications.
Schedule: Full time
Length of Contract: Not Applicable (Regular Position)
Work Location: 333 Bloor Street East (012), Toronto, ON
Travel Requirements: Up to 10%
Posting Category/Function: Marketing & Marketing Communication
Requisition ID: 194404
Together, we'll make more possible, and these six shared values guide and define our work:
Our people are at the heart of our success
Our customers come first. They inspire everything we do
We do what’s right, each and every day
We believe in the power of new ideas
We work as one team, with one vision
We give back to our communities and protect our environment
What makes us different makes us stronger. Rogers has a strong commitment to diversity and inclusion. Everyone who applies for a job will be considered. We recognize the business value in creating a workplace where each team member has the tools to reach their full potential. At Rogers, we value the insights and innovation that diverse teams bring to work. We work with our candidates with disabilities throughout the recruitment process to ensure that they have what they need to be at their best. Please reach out to our recruiters and hiring managers to begin a conversation about how we can ensure that you deliver your best work. You matter to us! For any questions, please visit the Rogers FAQ.
Posting Notes: Marketing