Digital Ads Specialist

Higher Education Marketing - Montréal, QC (il y a 30+ jours)

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Higher Education Marketingprovides customized digital marketing solutions to education institutions through lead generation, SEO, web design, social media, content marketing, analytics and more.

The SEO Specialist is responsible for optimizing the copy of existing websites, conducting keyword research, and occasionally writing short form search engine optimized copy, such as meta descriptions and ads. The ideal candidate is bilingual (English and French), possesses excellent writing skills, a good knowledge of on page SEO, is fluent in Microsoft Excel, has a desire to learn new things, and stays up to date with new industry trends.

Role and Responsibilities

  • Create, Manage and Optimize Google Ads campaigns to meet specific KPIs
  • Perform keyword research to identify and suggest new popular markets to target
  • Monitor keywords ranking using different tools
  • Write content to optimize on page SEO tags (Page title, Headings, Alt Tag, Meta Description etc.)
  • Implement optimized content and/or coordinate for integration
  • Perform constant reviews of content for typos and errors
  • Generate reports to keep track of progression and results
  • Analyze data using a range of analytics tools

Education/Experience Requirements

  • College diploma (DEC)
  • 3+ years experience working in a related position
  • Excellent English and French verbal and written skills. Additional languages are an asset
  • In-depth knowledge of SEO
  • Knowledge of analytics tools a must (Google Analytics, Google Search Console, Moz)
  • A good command of WordPress and popular SEO plugins
  • Basic knowledge of html/CSS an asset
  • Positive and professional attitude, and a true passion for digital media
  • The ability to effectively communicate with all levels within the organisation
  • Excellent time management skills and the ability to multitask

Job Type: Full-time


  • Google Analytics: 1 year (Preferred)
  • SEO: 1 year (Preferred)
  • Google Adwords: 1 year (Preferred)


  • Montréal, QC (Required)