PPC Expert

Higher Education Marketing - Montréal, QC (il y a 30+ jours)

Postuler dès maintenant

The PPC Specialist is responsible for implementing and managing Google Ads campaigns to drive traffic and conversions to our client’s websites/landing pages and maximize their digital marketing strategies.

As such, they must be capable of overseeing multiple campaigns, maintaining and increasing performances, and working independently without a lot of supervision.

ESSENTIAL DUTIES

  • Analyzing websites, measuring PPC metrics and key performance indicators to identify improvement opportunities
  • Creating and managing PPC Campaigns (Google Ads and Bing Ads) that drive conversions
  • Performing keyword research
  • Conducting Keyword Research
  • Creating and Managing Display, Video and Remarketing campaigns on platforms such as Google Display Network.
  • Recommending or implementing improvements to ads copy, display banners and landing pages as needed.
  • Setting up Google Analytics Reports
  • Managing and analyzing weekly and monthly reporting.

MINIMUM REQUIREMENTS (QUALIFICATIONS AND SKILLS)

  • Google Ads Certified
  • Google Analytics Qualified Individual
  • Minimum of 2 years of experience of search engine marketing work in a professional environment.
  • Proven track record of results for managing a complex portfolio of PPC campaigns.
  • In-Depth knowledge of Google Analytics
  • Strong technical background and ability to modify code in a variety of environments and CMS’s.
  • Highly analytical mindset, with the ability to interpret performance data, analyze campaign goals and adjust key performance drivers.
  • Ability to use quantitative and qualitative metrics to communicate progress and identify meaningful trends.
  • Excellent English verbal and written skills. Additional languages are an asset.
  • Excellent oral, written and interpersonal skills; the ability to effectively communicate with all levels within the organization.
  • Positive and professional attitude, and a true passion for digital media.

Job Type: Full-time

Experience:

  • Google Analytics: 2 years (Preferred)
  • Google AdWords: 2 years (Preferred)

Location:

  • Montréal, QC (Preferred)

Licence:

  • Google Adwords (Preferred)