The world needs more Canada! Fresh Tracks Canada wants an SEO specialist to help bring the inspiration of the True North to as many people as possible across all digital channels.
This role is being created alongside a major project to revitalise our brand strategy and will be instrumental in growing organic web traffic through content and SEO strategy.
What you’ll be doing:
Develop and execute SEO strategies across all Fresh Tracks websites alongside the marketing and development teams
Work with the Digital Product Strategist to implement the brand vision across new web platforms
Be fully accountable for the growth of organic traffic to our websites
Perform SEO audits on our existing website properties and deliver actionable roadmaps for their technical improvement
Define clear, measurable, SEO goals and KPIs
Conduct keyword research to guide and optimize website content creation and landing pages
Complete regular reporting and competitor analysis which includes traffic, rankings and other SEO aspects
Keep abreast of SEO and integrated marketing trends
Develop and expand keyword inventory to provide direction and insight into content development. Develop strategies to broaden keyword relevance and search term matches.
Analyze keywords and search strategy for major competitors
Maintain an appropriate link building strategy
Deliver a monthly report of SEO performance,and provide executive data as needed
Who you are:
5+ years working as an SEO or related type of consultant, marketer, specialist, or manager, in-house or agency side
Proven track record of implementing successful SEO strategies which drive growth online in organic search traffic and conversion - this may have included content creation
Strong organizational and leadership skills
Strong quantitative skills; ability to build mathematical models, eg. around experimentation / significance
Played a key SEO role in a successful website development project
Experience with data collection, analysis, and reporting of results and meaningful patterns and insights
Strong communication skills; ability to present in one-to-one, or one-to-many scenarios
Familiarity with relevant tools (e.g. Conductor, SEMrush, Moz) and web analytics tools (e.g. Google Analytics, WebTrends)
Comfort working with Engineering teams and understanding their processes
Who we are:
Fresh Tracks Canada (FTC) is a fast-growing company in the internet travel space and we specialize in creating personal and customized Canadian travel experiences. We are Canadian Insiders who like to think of ourselves as pioneers in the industry and our culture reflects that. We have seven values (Growth, Legendary Hospitality, Pioneering, Working Together, Relentlessly Positive, Pursuit of Excellence, and We love Canada!) that we live by and that guide our thinking and decision making to ensure we are providing the best travel experience to our guests.