Digital Marketing Specialist

Groom & Associes - Dorval, QC (il y a 30+ jours)

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Title: Digital Marketing Specialist
Location: Dorval, QC
Full time, permanent position
Competitive salary + benefits & profit sharing!

To apply: Please send your CV to Sarah Groom - Sarah.groom@groomassocies.com

Position Summary
The Digital Marketing Specialist is a corporate role that has an overall view of all aspects relating to our client's website and digital marketing strategies.

Duties & Responsibilities
The Digital Marketing Representative is responsible for the following activities:
  • Scope and execute website changes, looking to improve user experience and maximize conversions; track page rankings and examine internal web traffic patterns to advise modifications to website as required;
  • Obtain and follow directives from the IT web team and collaborate to optimize SEO and exploit technical opportunities;
  • Assist internal teams in developing and integrating content marketing strategies and creating effective landing pages;
  • Conduct keyword research and analyze competitive landscape;
  • Develop and optimize paid search and display campaigns (PPC);
  • Coordinate email marketing campaigns, whether internal, with partners/channel or 3rd party advertising;
  • Assist in the planning and execution of advertising campaigns & production of digital marketing collateral, promoting consistent branding across all campaigns and channels;
  • Ensure consistent tracking on marketing initiatives where applicable; review performance of campaigns, assess against goals (KPIs and ROI) and take action to improve results and track progress on a regular basis;
  • Plan, monitor and contribute to the ongoing company presence on social media;
  • Stay abreast of digital marketing trends and best practices as well as the latest SEO/SEM techniques; present recommendations and/or oversee implementation of new strategies to drive online traffic to the company website and optimize marketing spend and performance.
  • Update project management applications following reception and delivery of projects.
Qualifications:
  • 2+ years' experience in marketing or web;
  • Bachelor's degree in communications, business administration or related fields;
  • Must be fluent English and possess a working knowledge of French;
  • Superior organization skills: must be able to direct multiple initiatives simultaneously and be responsive to internal and external constraints and inter-dependencies;
  • Ability to thrive in an ever changing environment & work collaboratively in a team environment;
  • Strong attention to detail and ability to prioritize and meet deadlines;
  • Expert knowledge of Microsoft Office (particularly Microsoft Excel) and desktop graphics applications preferred;
  • Google AdWords and Google Analytics certification an asset;
  • Analytical experience and Web programming knowledge (HTML/CSS) an asset.
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