Analytics & Insights Manager

AIR MILES - Montréal, QC (il y a 4 mois)

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About the Analytics & Insights Group

The Analytic & Insights Group at The AIR MILES® Reward Program provides world class analytical solutions through the delivery of insights that enable our clients to build stronger mutually-beneficial relationships with their customers. The group works directly with the sponsors of the program as well as internal business managers to ensure the successful partnering with our clients.

Why work with us?

The Manager will play a key role in supporting the development of customer-centric business and loyalty marketing strategies by delivering world class analytical solutions. The successful candidate will lead a team of Analysts and provide expertise in the application and execution of consumer data and analytics within a retail industry context. This role enables Sponsors to build stronger, mutually-beneficial relationships with their customers. As a critical member of the Sponsor Account Team, the incumbent of this role will offer expertise to link analyses and results to the business issues and analytical objectives.

What will you be doing?

Plan the analytical workload, ensuring that work is completed, insights and case studies are created, and relevant information is communicated to the Sponsor team
Support the Client Lead to define metrics and success criteria for program impact
Develop and interpret analytical methods (from BI reporting to advanced modeling) in support of retail business objectives
Support Customer and Sponsor strategies/segmentation by creating and leveraging analytics and underlying trends, providing input into developing the data plan to support the strategies
Develop an ongoing analytic plan for Sponsor, planning timetable and communicating deliverables for key stakeholders
Execute quarterly forecasting and monthly variance analyses based on inputs from internal stakeholders, ensuring completion and accuracy and provide explanation of variances as required
Ensure that the campaign occurs as planned, ensuring budget constraints are being considered against the financial forecast.
Develop measurement plan and key metrics based on campaign scope as outlined by the Client Marketing Manager and ensure the campaign objectives link back to overall Sponsor objective
Provide historical/trend insight to facilitate the proper planning of individual Sponsor marketing calendars and provide input and recommendations into campaign targeting and campaign design
Demonstrate analytics thought leadership, guidance, and representation across LoyaltyOne and participate in business development initiatives

What will you bring?

Bachelor's degree or equivalent practical experience
Minimum of 5 years of directly-related work experience in managing analysis and insight delivery. Preferred experience in retail analytics.
2+ years of supervisory/management experience preferred.
Technical Skills - experience with Excel, Access, SQL, Python, relational databases, data warehouses, data visualization (including Tableau experience); strong analytical & data mining skills; intermediate predictive modeling / machine learning experience; experience with both qualitative and quantitative consumer research techniques.
Business Skills - strong understanding of retailing and storytelling skills - merchandising and direct marketing (market research, experimental design); interpret research, extracting insights, linking to strategies, and communicating a compelling summary of findings and drive results, client communication and presentation.
Fully Bilingual (English and French
About AIR MILES

Today, there are more ways than ever to engage shoppers. At AIR MILES, we believe that understanding the people behind the purchase is key to winning their hearts – and their wallets. For over two decades and from more than fifty locations around the globe, we have paired expertise in shopper behavior with advanced analytics to uncover the data-driven insights that drive successful loyalty, marketing and merchandising solutions. At AIR MILES, we know that in coming together we are at our strongest – and that together we can help shape the future for our clients, their shoppers and our communities. AIR MILES is an Alliance Data company. For more information, visit www.loyalty.com

About ADS

Alliance Data® (NYSE: ADS) is a leading global provider of data-driven marketing and loyalty solutions serving large, consumer-based industries. The Company creates and deploys customized solutions, enhancing the critical customer marketing experience; the result is measurably changing consumer behavior while driving business growth and profitability for some of today's most recognizable brands. Alliance Data helps its clients create and increase customer loyalty through solutions that engage millions of customers each day across multiple touch points using traditional, digital, mobile and emerging technologies. An S&P 500 and Fortune 500 company headquartered in Plano, Texas, Alliance Data consists of three businesses that together employ more than 16,000 associates at approximately 100 locations worldwide. www.alliancedata.com

Alliance Data is an Equal Employment Opportunity employer. Accordingly, we will make reasonable accommodations to respond to the needs of people with disabilities in accordance with legislation.

Company: AIR MILES

Primary Location: CAN - Canada-2086 - Quebec-50436 - Montreal-P3-Montreal, Quebec
Work Locations: P3-Montreal, Quebec H3A 3J6
Job: Analytics
Organization: LoyaltyOne
Schedule: Regular
Job Type: Full-time
Job Posting: Feb 21, 2020, 2:39:57 PM
Division: Loyalty