Manager, Digital Acquisition Marketing, Digital Factory

Scotiabank - Toronto, ON (il y a 8 mois)

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Requisition ID: 79765

At Scotiabank Digital Factory, the reach and opportunity of a global organization meets the passion and drive of a startup. Reinvention starts here—and it starts with you.

We believe that the pathway to success is paved with user feedback, so we’re constantly asking our customers how they want to bank. When we find an opportunity to make things people will love, we assemble teams of specialists to collaborate in Digital Factories in Canada, Chile, Mexico, Peru, and Colombia. We work fast, and we work smart. Join us to create meaningful experiences and build the bank of tomorrow for our customers around the world.

If you’d like to learn more about the Digital Factory workspace, our Digital Banking career opportunities, Communities of Practice, and open source projects, check out our microsite:

The Manager, Digital Acquisition is responsible for contributing to the Digital Factory’s Digital Marketing team success by leveraging multiple digital channels and buying platform capabilities. The incumbent will be responsible for the development and execution of holistic paid media programs, including affiliates, search, social, and programmatic display to drive unit sales, revenue and growth.

Is this role right for you?

Be the Paid Media Acquisition Champion
Be the Paid Media subject matter expert with well-rounded knowledge across all digital channels.
Tie paid acquisition efforts into overall holistic omni-channel strategy
Stay up to date with digital advertising industry, best practices and capabilities
Make recommendations on new ideas and testing opportunities
Identify trends, training and coaching opportunities for the team to improve their digital buying skills

Campaign Management
Lead the development of Paid Media Acquisition strategy across all digital channels (Affiliates, Search, Social and programmatic display) to drive unit sales
Contribute to overall squad efforts to achieve forecasted sales and revenue goals
Execute paid media strategy in platform, track budgets and optimize for performance
Manage ad copy creation and ad approvals across all channels

Partner with SEO specialist, customer journey managers, content specialists and ecommerce team to improve page relevancy, page content, customer experience, and digital sales performance
Work with business line partners and squad team members to achieve business objectives
Partner with Analytics team to develop dashboard and verify data
Create an environment in which your team pursues effective and efficient operations of their respective areas while ensuring the adequacy, adherence to and effectiveness of day-to-day business controls to meet obligations with respect to risk and compliance

Do you have the skills that will enable you to succeed?

Minimum 2-3 years of paid marketing with strategic and in-platform expertise
Proven demonstration of paid media strategy development, campaign execution and optimization
Strong communication skills
Thorough knowledge of Microsoft office, specifically Microsoft Excel
Strong understanding of how acquisition media efforts integrate into overall holistic campaign strategy
Hands On, In-Platform buying platform experience such as DV360, Ad Words/Google Ads, Adobe Ad Cloud, Facebook, LinkedIn, Adobe Analytics
Has experience working with affiliates partners and managing affiliate programs
Proven demonstration of partner, client and budget management

What's in it for you?

We have an inclusive and collaborative working environment that encourages creativity, curiosity, and celebrates success!
We provide you with the tools and technology needed to create beautiful customer experiences
You'll get to work with and learn from diverse industry leaders, who have hailed from top technology companies around the world
Dress codes don't apply here, being comfortable does
Free shuttle service to and from Union station, which means more money in your pocket
Onsite subsidized cafeteria with a chef, so you can snack all day, every day
Onsite fitness center, so you can feel your best
This isn't your typical "corporate" job. We work hard and we have fun!
Access to thousands of online and in person courses so you can brush up on skills, or learn new ones
Career progression opportunities. We hire you for your talent and not just for the job. We want to see you succeed not just in your role but in your career as a whole
A competitive rewards package that includes a base salary, a performance bonus, company matching programs on pension and profit sharing, paid vacation, personal & sick days, medical, vision and dental benefits that start from day one and much more!

Location(s): Canada : Ontario : Toronto

As Canada's International Bank, we are a diverse and global team. We speak more than 100 languages with backgrounds from more than 120 countries. Our employees are committed to a superior customer experience and use the Bank’s six guiding sales practice principles to ensure they act with honesty and integrity.

At Scotiabank, we value the unique skills and experiences each individual brings to the Bank, and are committed to creating and maintaining an inclusive and accessible environment for everyone. If you require accommodation (including, but not limited to, an accessible interview site, alternate format documents, ASL Interpreter, or Assistive Technology) during the recruitment and selection process, please let our Recruitment team know. If you require technical assistance, please click here. Candidates must apply directly online to be considered for this role. We thank all applicants for their interest in a career at Scotiabank; however, only those candidates who are selected for an interview will be contacted.