Digital Marketing Specialist

PolicyMe - Toronto, ON (il y a 30+ jours)

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PolicyMe just closed its first venture-backed round of financing and we’re looking to unlock our next phase of growth! First step… hire a creative, analytical and results-driven Growth Marketing Specialist! We’re looking for someone who can plan, execute and scale our already active paid marketing channels (Facebook / Google) while hitting demanding CPA targets. While you’ll be owning demand generation, you will still be working across the organization and funnel to drive revenue growth!

What your typical day will look like::
  • Managing and executing on the entire paid advertising process, from copywriting, keyword research, all the way to campaign implementation
  • Ideating and collaborating with our designers to create engaging, informative and effective ads and landing pages
  • Deriving insights from data analytics platforms such as Google Analytics and Mixpanel to help inform your marketing decisions
  • Running A/B tests to optimize our campaigns while simultaneously learning about our users
  • Documenting and presenting your learnings, successes, and failures to the team during our weekly company-wide metrics meetings and internal strategy sessions
  • Testing and establishing completely new paid channels outside of Facebook and Google
What we would like you to have::
  • You have minimum 1-2 years of demand generation experience, ideally at a B2C company (e.g., consumer fintech, e-commerce, dating apps, gaming apps)
  • You have demonstrated results from your experience executing and optimizing paid ad campaigns (Facebook / SEM), and are comfortable managing budgets up to $50k per month
  • You have strong written and communication skills that will allow you to articulate our value proposition through your copy, as well as share your learnings with the team
  • You are obsessed with personal development and learning, and you want to build yourself up to manage a growth team in 1-2 years
  • You have experience using landing page tools like Unbounce, Leadpages, Instapage
  • You thrive in a fast-paced, “agile” environment where you are forced to constantly adapt
  • You love diving into the numbers using tools such as Excel, Google Analytics, Mixpanel, etc.
  • You’re resourceful and love the idea of being a critical part of a small scrappy team trying to find creative ways to take on a massive antiquated insurance industry
Bonus points:
  • Experience in FinTech and/or in a startup or fast-growth environment
  • Ability to use design tools such as Photoshop, Figma or Sketch
  • Experience with A/B testing tools such as Optimizely or something similar
  • Basic HTML or SQL knowledge