Digital Marketing Specialist

The Value Builder System - Toronto, ON (il y a 30+ jours)

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At The Value Builder System™, our goal is to change the world for the better. Today, small business owners work their entire lives only to earn pennies on the dollar when they sell their business. Our mission is to make a positive difference for one million small business owners by the year 2030.

Could this be you?

If you’re passionate about digital marketing, social media, and marketing automation, have some experience with B2B marketing, and you desire a challenging role as part of a fast-paced, dynamic environment, then this is the role for you.

Reporting to the Director of Marketing, you will be a demand marketer that will take our awesome content and bring them to life in the digital world. You’ll support our organizational goals through the development and execution of marketing campaigns and activities that grow brand awareness, product interest, demand generation, and customer engagement.

Responsibilities

Plan, create and execute marketing communications
Play a critical role in supporting messaging and content for key projects that include the annual Value Builder Summit, product launches, presentations, quarterly whitepapers – among others
Support the execution of various creative and design strategies to bring key projects to life for marketing campaigns, sales support materials, product branding and launches, corporate website, tradeshow and conference materials, and corporate branding efforts
Work closely with the Design & Digital Marketing Specialist to support an ongoing evolution of the Value Builder System brand, ensuring alignment and refinement of our other brands (Built to Sell Radio, PREScore, etc.)
Plan, create, and execute digital marketing strategies that span various digital vehicles, including website, video, SEO and social media (Twitter, LinkedIn, Facebook, Quora)
Be the ‘Go-To’ team player for all marketing websites – you’ll help refresh, update and renovate all existing website platforms as needed
Oversee logistics for weekly webinars, including creating landing pages via HubSpot, uploading and scheduling marketing emails, tracking number of registrants – among others

Education/Work Experience

Bachelor’s degree, preferably in one of the following areas: Marketing, Communications, Business Administration
Minimum 2 years of experience in content and/or marketing role
Proven skills in managing and executing on multiple projects simultaneously
Thorough knowledge of and experience in utilizing various integrated marketing vehicles including events, SEO, web marketing, video, social, email marketing, PR, tradeshows, and advertising (electronic/print)
Superior written and verbal communication skills
Efficient knowledge and experience using HTML, PHP, WordPress and SEO
Efficient in key software and platforms including Salesforce, HubSpot, Google Analytics
Understand the key measurement tools available for digital marketing

Why You’ll Love It Here (5 Reasons to Join)

Play a Role in ‘Doing Right’. You’ll be able to look back on your career and know that you played a part in righting a wrong in a world today by helping level the playing field for owners as they approach their exit.

Get in early. The Value Builder System™ is growing 20-30% per year. A rising tide lifts all boats, and you will be joining a dynamic, growing company and your career growth will accelerate much faster than if you chose to work for a larger, more established business where your career growth is limited to tiny steps on a well-worn career path. At The Value Builder System™, you can literally skip entire sections of the ladder.

Learn. One of our four values is to embrace a growth mindset, which is all about taking risks, learning and growing. Learning is not only encouraged; it's hard-wired into our culture. Join a big company and your learning curve will be gradual, join The Value Builder System™ and the curve steepens considerably. At The Value Builder System™, you’ll be encouraged to take risks and try new things rather than petition management for permission to act.

Be Safe. When you work for a big company, you’re a number on a spreadsheet, and when that company changes strategy, hundreds of employees can be let go regardless of their performance. The Value Builder System™ is a meritocracy where high performance is your ultimate job security. You’ll never be let go by some arbitrary decision behind a boardroom door. As a high performer in the jet stream of the company’s revenue growth, at The Value Builder System™, you are in control of your destiny.

Be a part of something special. Company founder John Warrillow wrote Built to Sell: Creating. Business That Can Thrive Without You, which was named by Fortune Magazine as one of the ten best books for business owners in the year. The book inspired a podcast which has been downloaded more than 500,000 times and ranked by Forbes as one of the top 10 podcasts for business owners in the world.