Digital Marketing Specialist

Grand Touring Automobiles - Toronto, ON (il y a 30+ jours)

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In this dynamic, fast-paced environment, the Digital Marketing Specialist is responsible for increasing the online presence of Grand Touring Automobiles and its dealerships, and improving our customer experience in digital media. He/she creates digital marketing strategies and implements solutions based on knowledge of digital trends, web development, analytics, and targeted communications. He/she manages the website development and content updates, online retail campaigns, and SEO and SEM strategies. This full-time role will report to the Marketing Manager.

Jobs & Responsibilities:

  • Manage paid digital campaigns on SEM platforms.
  • Maintain auto group and dealership websites and micro-sites, including content generation.
  • Handle dealership requests for website updates and other digital projects.
  • Create landing pages and implement SEO practices for best organic results for websites.
  • Set goals, establish and track key metrics across all digital channels.
  • Monitor digital online project budgets and analytics; analyze, and offer insight for solutions to improve traffic, conversions, and leads.
  • Pulling client lists for targeted ad campaigns and marketing initiatives from dealer software systems
  • Assist maintaining monthly offers and department specials on websites.
  • Execute e-mail campaigns and integrate customer communications material.
  • Liaise with third-party vendors to execute digital campaigns.

Experience:

  • Minimum of 1-3 years of digital marketing experience, preferably in the automotive industry
  • Valid Ontario G Driver’s License and clean driver’s abstract
  • Proficient with CRM systems, 180 and CDK
  • Proven ability in understanding and leverage analytics and other digital tools to identify trends, set goals, report on performance and modify content.
  • Experience with managing SEM, social media, and website campaigns.
  • Experience developing landing pages and html/css coding.
  • Thrives in a collaborative team environment and is experienced in working with external agencies and partners.

Grand Touring Automobiles offers competitive compensation plans, top tier benefit plans, two new state of the art facilities and the opportunity to work with the most exclusive brands in the automotive industry.

All applicants will be kept in strict confidence. The Grand Touring Automobiles Group is committed to providing accessible employment practices that are in compliance with the Accessibility for Ontarians with Disabilities Act (AODA). If you require accommodations for disability during the recruitment process, please indicate this in your application. While we thank all those that apply, only those selected for an interview will be contacted.

Benefits:

  • Extended health care
  • Vision care
  • Disability insurance
  • Dental care
  • Life insurance
  • Company pension
  • Vacation & paid time off
  • Employee assistance programs

Benefits:

  • Extended health care
  • Vision care
  • Disability insurance
  • Vacation & paid time off
  • Dental care
  • Life insurance
  • Company pension
  • Employee assistance programs

Reference ID: GTADM

Job Types: Full-time, Permanent

Experience:

  • Website Management : 2 years (Preferred)
  • Digital Marketing : 5 years (Preferred)
  • SEM Platform : 1 year (Preferred)

Licence:

  • Full G Driver's (Required)