Digital Marketing Specialist

Brookfield Residential - Toronto, ON (il y a 30+ jours)

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Your Key Deliverables

You will be responsible for the strategy, development, execution and maintenance of Brookfield Residential's digital marketing communications for the Toronto region. You will have a high attention to detail and ensure brand identities are consistently carried out across all digital marketing materials and platforms, based on existing branding and creative collateral. You will bring a highly diverse set of digital skill sets, including managing email marketing, maintaining CMS and CRM platforms, and defining/reporting on key performance metrics and optimizing for continuous improvement.

1. Email Marketing

eBlast design and development utilizing CRM tools

KPI Setting & Reporting

Database Management & Hygiene

Create email marketing campaigns to promote products or services.

Ensure marketing message is conveyed clearly and delivered properly to prospects

Ensure messages are sent in proper form and template, mobile friendly and CASL compliant

Include persuasive 'call-to-actions' in advertisements and promotions

Track and analyze direct and interactive marketing campaigns

Use performance reports to create campaign analysis and identify successes, shortcomings and opportunities for improvement

Act as the business liaison with the CRM provider, understanding their technology offering and enabling business partners to fully leverage the platform

Keep abreast of the latest developments in email, mobile and digital advertising trends, identifying opportunities for continual improvement in digital marketing efforts

2. Digital Marketing Collateral

Maintain Web Platforms via CMS with relevant updates including designing and publishing banners, exploring and building out promotional modules, updating pricing and product lines, and publishing blogs and new project collateral, as available

Liaising with other Brookfield Residential regions to align online efforts and ascertain support when necessary

Creating & updating digital media partner advertising

Research and report/ track analytics with weekly trending report using Google Analytics, HubSpot and Salesforce

Support Marketing Manager with production of digital communication plans, analysis of results, and identifying trends for strategy

Coordinate set-up, training and overall execution of interactive and digital tools in sales offices

3. Project Marketing Collateral

Creative design of project-specific marketing collateral including price lists, social media posts, hours signs, stationery, etc.

Creative design of event-specific collateral including directional signage, guest invitations, etc.

Must Haves

Email design, campaign building and programming experience

Lead nurturing and conversion with CRM experience

Technical knowledge of email marketing components and best practices, including basic development languages (HTML & CSS), including known compatibility issues across platforms / email clients

Experience with design programs required, i.e. Adobe Illustrator, Photoshop, InDesign

Experience with basic online advertising platforms and analytic reporting (SEM, SMM)

Self-motivated with the ability to proactively find ways to improve and connect

Excellent relationship management, resourcefulness and communication

Ability to multi-task and adhere to deadlines

Nice to Haves

College diploma or Bachelors degree in related field, design background an asset

Your Opportunity

We are proud to offer our employees what they value most:
  • Competitive compensation
  • Excellent extended health benefits
  • Retirement Savings Program
  • Generous tuition assistance program
  • Leadership development and mentorship programs
  • A culture based on our values of Passion, Integrity and Community
Your New Home

Brookfield Residential is a leading North American land developer and homebuilder with one goal in mind - to create the best places to call home. From the development of award winning master-planned communities, to the building of well-designed homes and commercial properties, we are committed to cultivating exceptional life experience for our customers and for our employees.

Building great communities and homes takes vision and dedication, but most importantly, it takes a strong team. Having been in business for more than 60 years, we know it is our people who make Brookfield Residential what it is today. We were humbled to be named by Aon as one of the Best Employers in Canada and U.S. in 2017.

Brookfield Residential will ensure special accommodations are made for persons with disabilities, as requested, during the selection process. Accessible formats of this document available free upon request.