Your Key Deliverables
You will be responsible for the strategy, development, execution and maintenance of Brookfield Residential's digital marketing communications for the Toronto region. You will have a high attention to detail and ensure brand identities are consistently carried out across all digital marketing materials and platforms, based on existing branding and creative collateral. You will bring a highly diverse set of digital skill sets, including managing email marketing, maintaining CMS and CRM platforms, and defining/reporting on key performance metrics and optimizing for continuous improvement.
1. Email Marketing
eBlast design and development utilizing CRM tools
KPI Setting & Reporting
Database Management & Hygiene
Create email marketing campaigns to promote products or services.
Ensure marketing message is conveyed clearly and delivered properly to prospects
Ensure messages are sent in proper form and template, mobile friendly and CASL compliant
Include persuasive 'call-to-actions' in advertisements and promotions
Track and analyze direct and interactive marketing campaigns
Use performance reports to create campaign analysis and identify successes, shortcomings and opportunities for improvement
Act as the business liaison with the CRM provider, understanding their technology offering and enabling business partners to fully leverage the platform
Keep abreast of the latest developments in email, mobile and digital advertising trends, identifying opportunities for continual improvement in digital marketing efforts
2. Digital Marketing Collateral
Maintain Web Platforms via CMS with relevant updates including designing and publishing banners, exploring and building out promotional modules, updating pricing and product lines, and publishing blogs and new project collateral, as available
Liaising with other Brookfield Residential regions to align online efforts and ascertain support when necessary
Creating & updating digital media partner advertising
Research and report/ track analytics with weekly trending report using Google Analytics, HubSpot and Salesforce
Support Marketing Manager with production of digital communication plans, analysis of results, and identifying trends for strategy
Coordinate set-up, training and overall execution of interactive and digital tools in sales offices
3. Project Marketing Collateral
Creative design of project-specific marketing collateral including price lists, social media posts, hours signs, stationery, etc.
Creative design of event-specific collateral including directional signage, guest invitations, etc.
Email design, campaign building and programming experience
Lead nurturing and conversion with CRM experience
Technical knowledge of email marketing components and best practices, including basic development languages (HTML & CSS), including known compatibility issues across platforms / email clients
Experience with design programs required, i.e. Adobe Illustrator, Photoshop, InDesign
Experience with basic online advertising platforms and analytic reporting (SEM, SMM)
Self-motivated with the ability to proactively find ways to improve and connect
Excellent relationship management, resourcefulness and communication
Ability to multi-task and adhere to deadlines
Nice to Haves
College diploma or Bachelors degree in related field, design background an asset
We are proud to offer our employees what they value most:
- Competitive compensation
- Excellent extended health benefits
- Retirement Savings Program
- Generous tuition assistance program
- Leadership development and mentorship programs
- A culture based on our values of Passion, Integrity and Community
Your New Home
Brookfield Residential is a leading North American land developer and homebuilder with one goal in mind - to create the best places to call home. From the development of award winning master-planned communities, to the building of well-designed homes and commercial properties, we are committed to cultivating exceptional life experience for our customers and for our employees.
Building great communities and homes takes vision and dedication, but most importantly, it takes a strong team. Having been in business for more than 60 years, we know it is our people who make Brookfield Residential what it is today. We were humbled to be named by Aon as one of the Best Employers in Canada and U.S. in 2017.
Brookfield Residential will ensure special accommodations are made for persons with disabilities, as requested, during the selection process. Accessible formats of this document available free upon request.