Social Media Community Engager Specialist

BRP - Sherbrooke, QC (il y a 30 jours)

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We create innovative ways to move – on snow, water, asphalt. In the air, on the ground and everywhere in between.

Built on a 75-year tradition of ingenuity and intensive customer focus, BRP is headquartered in the Canadian town of Valcourt, Quebec and operates manufacturing facilities in Canada, the United States, Mexico, Finland, and Austria. We have a total workforce of more than 12,500 driven, resourceful people.

Our portfolio of industry-leading and distinctive products includes Ski-Doo and Lynx snowmobiles, Sea-Doo watercraft, Can-Am on- and off-road vehicles, Alumacraft and Manitou boats, Evinrude and Rotax marine propulsion systems as well as Rotax engines for karts, motorcycles and recreational aircraft. We support our lines of product with a dedicated parts, accessories and clothing business to fully enhance your riding experience.

Because it’s not about the destination. It’s about the journey. Yours.

We are passionate and qualified; by joining BRP, you will evolve within an experienced team that will welcome you with open arms. Follow us on:

LinkedIn @BRP;
Twitter @BRPnews;
Facebook @BRPinfo


Reporting to the Content and Social Lead, you will work within the marketing Ski-Doo and Sea-Doo team and you will be in charge of engaging with our growing community of riders, our passionate owners and our current and future customers on our various online channels (Facebook, YouTube, Twitter, Instagram, Forums). You will be a key actor in the development of our online presence and our online voice. To do so, you must possess robust writing skills, have extensive experience with social media and a marked interest for powersports. With an appetite for excellence, you will work hand in hand with the BRP customer support team and ensure that all tricky comments & questions are answered, monitored and documented.


Covering both French and English Canada and the United States:

Act as the voice of the brand and as a product expert to ensure two-way communication by engaging daily and in a timely manner with our growing community of riders, our passionate owners, our influencers/ambassadors and our current and future customers on our various online channels;
Develop, plan and implement social engagement strategies and/or rules of engagement for the brand;
Liaise with the insights & performance team to gather social listening data and share it with the broader Ski-Doo and Sea-Doo marketing team;
Flag and manage social media crisis risks;
Monitor online discussions and riders’ communities’ activities to identify engagement and content creation opportunities;
Form a dream social team with our Content & Social Lead by bringing insights about the community, helping optimize channels and social postings.


English language – Mandatory
French language – Mandatory
Excellent communication skills (ability to popularize complex features or technologies and their benefits)
Creativity and strong writing skills to adopt a tone that reflects the personality of the brand
In-depth knowledge of and interest in BRP products, related lifestyle, design, technological features and benefits
Ability to develop specialized product expertise in a few months
Hands-on experience of third-party social media management tools (Hootsuite, Social Studio, Sprinkl)
Resourceful and able to communicate with different departments (marketing, customer service, product management, engineering, corporate communications);
Proven experience as a community manager or in a similar role, as a customer service agent, an asset
Creativity and passion for content, in all its forms
Knowledge of digital data analysis