Manager, Marketing (Excelleris)

LifeLabs - Toronto, ON (il y a 30+ jours)

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At LifeLabs, we are focused on our vision of building a healthier Canada! We are the largest community diagnostics laboratory in Canada with over 350 collection centres, 21 laboratories and service over 19 million patients each year.

We believe we can build a healthier Canada through the power of technology.

We are a Canada Health Infoway award winner, and developed the first noteworthy patient portals in which patients can access their own test results online. Today we are providing over 2 million Canadians with a range of online diagnostics results and health records through Excelleris SaaS - my results and my ehealth .

Caring, Agile, Customer Driven, One Team - We live our values every day in what we do to help our patients and healthcare providers. With over 5,400 employees, we all make a difference and that’s why our people are so important to us.

This is an exciting time to join our Marketing team, supporting Excelleris SaaS as we embark on the latest technology in ERP, cloud computing, data analytics, artificial intelligence (AI) and Robotic Process Automation (RPA).

As the Marketing Manager, Excelleris you will be responsible for the drafting, maintenance and overall production of content associated with the MyeHealth/MyResults portal as well as current and long term strategic planning for the promotion and support of the Excelleris business.

This is a permanent full time role and is located at 100 International Boulevard, Toronto and reports to the Director Marketing.

Responsibilities: Develop the current and future marketing strategy for the Excelleris business; including supporting the development and adherence of a value proposition for placement in the MyeHealth/MyResults Market Place. Defining who we can partner with and how we would position our offering Share the MyeHealth/MyResults content calendar on a monthly basis and build it in collaboration with the marketing, product, communications and MedSci teams Ensure that the content and publication calendar clearly supports revenue objectives by business unit Alongside the marketing team develop campaign content to be integrated into the MyeHealth/MyResults CMS and published according to the calendar. Ensuring content continuity across multiple spaces Managing version control and the overall refresh of content with the CMS in accordance with the publication calendar Generate reporting on the usage of the portal, including patient engagement, uptake, readership Create and manage a meticulous content calendar with publication schedule that aligns across all business units and is approved by communications

Requirements: Bachelor’s degree in Communications or Marketing would be an asset Minimum of five years’ experience in marketing and communications; specifically focused on creating content for a variety of platforms (digital, print, media) and/or marketing campaign development (end to end) Expertise in digital marketing would be an asset Experience working in a strategic capacity Able to adapt and introduce new technology into the business
Ability to engage multiple stakeholders at various levels