Marketing Content Specialist

BlueShore Financial - North Vancouver, BC (il y a 30+ jours)

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Marketing Content Specialist - 9 to 18 Month Contract

We require an exceptional writer to create engaging content to promote and raise awareness of the advisory services and financial / wealth management solutions offered by BlueShore Financial. As a boutique financial institution, content is a critical strategic component of all our marketing efforts, driving the majority of the organization’s acquisition and growth initiatives across a variety of channels.

Reporting to the Director of Brand and Marketing Communications, the Content Specialist will be an integral member of the marketing team and support both digital and traditional marketing efforts. Two key areas of responsibility will be the development of email and landing page content for a series of client / consumer journeys as we implement a marketing automation platform and the reworking and restructuring of web content as part of a complete redesign of our public site.

The ideal candidate is a strong, creative writer with great attention to detail and a proven track record of developing new, persuasive and creative written and visual content for a consumer audience. He or she is a collaborative team player dedicated to generating the best content possible, but also a self-starter who can work independently. Experience in writing for the financial services industry is highly desirable.

Key responsibilities of this role are:

  • Write engaging and informative emails to support client communications and marketing automation program requirements
  • Review, update, rewrite web content in context of a new website design; craft and edit web copy and visual content to increase engagement and conversion
  • Research and write articles for multiple client newsletters
  • Assist with writing needs specific to campaigns and promotions; may include landing pages, advertising copy, posters, digital content, social media posts
  • Assist with script-writing for videos as needed
  • Stay on top of new and trending financial topics to build timely content that generates results within the target audience; contribute ideas to editorial decisions

Qualifications and Experience

  • Minimum 5 years’ content marketing and writing experience, preferably within the financial services industry
  • Exceptional writing skills; strong editorial and creative skills
  • Strong understanding of email content development and best practices for generating optimum conversion
  • Substantial experience with web content development, including best practises for writing for the web and optimizing content for SEO
  • Understanding of effective web / landing page UX and design principles, to better structure relevant content and compelling calls to action (conversion)
  • Strong organizational skills; exceptional attention to detail
  • Experience with content management systems (Drupal), marketing automation platforms (Marketo) and SEO research tools is an asset
  • Degree or diploma in communications, journalism, marketing or related field.
  • Ability to work independently and manage multiple projects and deadlines simultaneously

What BlueShore Financial needs from you:

  • Accountability, in all directions.
  • “Can do” attitude.
  • The drive to provide a premium level of service regardless of location or position.
  • Professional appearance and manner.

Got awards? At BlueShore Financial we are constantly innovating, connecting and improving to deliver exceptional client and employee experiences. As a result, we have grown to become an award winning organization, garnering both local and national attention for our progressive practices.

Be Richly Valued. At BlueShore Financial, our employees are as important as our clients. We strive to create a workplace culture of openness, empowerment, trust and passion. Our values unite our organization and are our guiding compass. But it is our exceptional staff that bring our corporate values to life. They are passionate about delivering exceptional client service and a banking experience that promises to impress. And this level of engagement shows. We've been formally recognized making Aon’s "Best Employer in Canada" list nine years in a row and as one of "Canada's Most Admired Corporate Cultures" in Canada by Waterstone Human Capital.

From the moment you walk into one of our Financial Spas™, you’ll know you’ve arrived at a special place, where all the elements work together to stimulate the senses and create a distinctive atmosphere unlike any financial institution you’ve experienced. We embrace the west coast lifestyle, while providing a premium and sophisticated experience for our clients and employees. You may not recognize us, but we've been serving the lower mainland for almost 75 years! But this isn’t the Credit Union of your childhood. We’re different and better.

Job Types: Full-time, Temporary, Contract

Salary: $70,000.00 to $85,000.00 /year

Experience:

  • Marketing: 4 years (Preferred)