Since our founding in 1999, Golf Town Limited has grown to become Canada's golf superstore. With stores all across Canada, we have everything you need to play your best.
You will report to the Content Manager. You will be involved in the research, planning and management of our digital marketing channels. In this position, you will collaborate with various cross-functional divisions at Golf Town, including marketing, operations and merchandising groups.
You will develop and deploy a customized communication strategy for our email database based on customer behaviour and other data segmentation criteria
Create and monitor organic growth campaigns for our email list
Measure results and optimize our lead nurturing workflows
Work to minimize list decay and unsubscribes while increasing the productivity of our email sends.
Develop documentation and road maps for processes, AB tests for our email strategy including brand and behavioural activations
Initiate the creative direction of the email marketing strategy around a uni-cast approach (i.e. personalization, marketing, etc.)
Provide a post-campaign analysis of all our campaigns for all digital media channels
Partner with Digital Media Specialist and Social Media Specialist to provide recommendations to internal stakeholders of additional promotional and content opportunities on a weekly/monthly basis
Required Skills and Knowledge
Experience with web analytics, campaign management and reporting are a must
Experience in Salesforce Marketing Cloud platform and processes
Responsive web and email design.
Excellent written and verbal communication skills
1-3 years' experience working in a similar position with email marketing
Background in eCommerce and retail is ideal
We have an excellent compensation package that includes product discounts, a competitive salary, benefits, and much more.
Job Location Requirements
Golf Town Limited is an equal opportunity employer and committed to providing accommodations for persons with disabilities. In accordance with the Accessibility for Ontarians with Disabilities Act, please advise the Golf Town Human Resources team of any accommodations required to ensure fair and equitable access through the recruitment and selection process.