Mediabrands - Digital Performance Coordinator (Ad Ops)

IPG Mediabrands - Toronto, ON (il y a 30+ jours)

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IPG Mediabrands was created by Interpublic Group (NYSE: IPG) in 2007 to manage all of its global media related assets. Today that means we manage and invest $38 billion in global media on the behalf of our clients, employ over 8,500 diverse and daring marketing communication specialists worldwide and operate our company businesses in more than 130 countries.

A proven entity in helping clients maximize business results through integrated, intelligence-driven marketing strategies, IPG Mediabrands is committed to driving automated buying, pay for performance and digital innovation solutions through its network of media agencies including UM, Initiative, and Media Experts. Its roster of specialty service agencies includes Magna Global, Cadreon, Orion, and Reprise Media.

POSITION SUMMARY:
The Digital Performance Coordinator will be positioned for rapid growth within the Digital group, and will gain invaluable hands on experience within the digital media marketplace. This entry level role offers the chance to work with a wide variety of client planners, data & technical solutions providers, inventory sources and also has a substantial internal support system. Knowledge of digital advertising, display ad serving and general digital media buying operations are an asset for the ideal candidate. This role requires the ability to operate on both a strategic and tactical level, touching all aspects of the digital campaign management process- trafficking, pacing, quality assurance, optimization, reporting and reconciliation.

RESPONSIBILITIES:
Maintain digital interactive campaigns for assigned agency clients using the digital media management platform by trafficking, pacing, optimizing, reporting, and reconciling the campaign as well as using various ad servers to upload creative and complete tagging.
Determine optimal campaign set-up including creative and tagging requirements, reporting metrics and optimization strategies to ensure full impact and efficiency of campaign buy.
Operate as a key internal point of contact to planners for assigned client campaign operations (campaign build, optimization, analysis, troubleshooting, reporting, reconciliation and related campaign duties).
Assist with the resolution of delivery and performance issues.
Manage invoice discrepancies for campaigns and reconcile invoices.
Identify missing or unpaid invoices and retrieve them from media partners.
Update or create new training guides for the team as needed.
Remain up to speed around industry trends and best practice implementation, sharing knowledge with the team.
Handle multiple campaigns, multitasking and prioritizing accordingly.

QUALIFICATIONS:
Post-secondary education – degree or diploma in marketing, business, communications, statistics, web development or information technology preferred
Ability to investigate, analyze/solve problems, and clearly communicate results.
Driven desire to develop and excel in a media career.
Strong analytical skills.
Excellent communication skills (both written and verbal).
Ability to work collaboratively as well as independently.
Highly developed organizational skills with a strong attention to detail and accuracy.
Excellent ability to manage and prioritize time effectively.
Ability to work well under pressure and multi-task in a fast-paced environment.
Proactive approach to problem solving, assisting the team, self-development, etc.
Strong learning agility, with a passion for continuous development.
Proficient in Word and PowerPoint. Advanced skills in Excel, including pivot tables, VLOOKUP’s, chart creation.
Helpful: Understanding of HTML scripting, HTML5 creative, CSS, and Java Script preferred.
Helpful: Understanding of how ad exchanges, ad networks, ad servers, and/or other optimization platforms (DSPs, DMPs, SSP’s) work preferred.
Helpful: Experience with Digital, Google’s Campaign Manager, Software interfaces – i.e. Prisma, Sizmek, Adobe Analytics, Google Analytics, MOAT, Nielsen, IAS preferred.

IPG Mediabrands is an equal opportunity employer and we welcome and encourage applications from all interested parties. Accommodations are available, upon request, for those with a disability or medical need during any stage of the recruitment process. We thank all candidates for their interest in IPG Mediabrands, however, only those candidates selected for an interview will be contacted.